Gamification And Customer Engagement It Just Works This is how I know. I used a gamification tool to see if I could attract potential clients and to my amazement it did. I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer...

In a saturated market where traditional marketing techniques are commonplace and it seems like everything has been done, finding truly innovative ways to promote your winery or cidery in British Columbia can be a challenge. However, by embracing emerging trends, you can captivate your audience and...

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what...

Turning Summer Visitors into Long-Term Customers How to make sure they come for the pour and stay for the story Summer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and road-trippers on the hunt for their next favorite wine. The influx is real: tasting room visitation...

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t have to come from within the wine industry. In fact, some of the most successful strategies can be “borrowed” from other...

Do your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it’s likely because your survey is not designed to yield actionable answers. Survey projects need a proven methodology and tool to make the data actionable; otherwise, time is wasted, and...

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the...

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the...

As the wine and spirits industry becomes increasingly competitive, everyone seeks an “edge,” a “hack” - anything that offers a strategic advantage. For most wine & spirits sales professionals, the solution is sitting right on their mobile phones in the form of their CRM system. This article will...