West Sacramento, CA, November 21, 2020 – Baker Family Wines today announced the release of their limited-edition 2018 “Hammrin’ Hank” Cabernet Sauvignon (SRP $60). Baker Family Wines proprietor, renowned baseball player and manager, Dusty Baker, collaborated with his longtime friend and mentor,...

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

In this WIN Insider Series episode, George Christie interviews Courtney Benham, Owner and President of CNB Family of Wines, alongside team members Nina and Remy. Courtney shares his journey from Bakersfield farming family to wine industry leader, discussing the evolution of his brands including...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

Saturday, June 1st, 11am to 3pm Our 2024 Summer Open House + Marketplace is just two weeks way! This event is the perfect opportunity to gather with friends and family and sip handcrafted wines from our family of sonoma-based boutique wineries. This is also an amazing reason and support these...

Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk...

Summer is almost here, and we're gearing up for our 2024 Summer Open House + Marketplace at Grand Cru on Saturday, June 1st, from 11am to 3pm. It's just 5 weeks away! Whether you're a seasoned wine enthusiast or a novice, there's something for everyone to enjoy. Tickets are available now for $35,...

Bronwyn Dickson Ney is the founder of Bronwyn Ney Consulting, a marketing consulting firm focused on helping clients in wine, luxury, food, and hospitality. She is an expert in customer relationship marketing and has helped wineries drive significant growth over the years. We spoke with Bronwyn...

Each season brings new and exciting happenings for our World Cooperage Account Managers around the globe as they work with our partner winemakers. We checked in on a few of them recently to see what was shaking in their part of the world. Come take a peek with us! Today we bring you updates from...