In the wine business, presence matters. We show up for tastings, walk vineyards, meet buyers, pour samples, and have informed conversations. We know relationships are built through visibility, consistency, and credibility. LinkedIn is the digital extension of that same principle. It functions like...

Spring is here. And as things pick up, decisions need to happen faster. What’s selling. Who’s buying. What’s working — and what’s not. The challenge isn’t a lack of data. It’s having the right data, in one place, when you need it. With Activ8 Commerce, your reporting connects everything: POS...

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk...

Robinson shares her lifelong appreciation of California wine in a special episode of “Behind the Wines” webinar series San Francisco (October 2020) – On Oct. 13, the California Wine Institute Export Program welcomes Jancis Robinson MW as a guest for a very special episode of the “Behind the Wines”...

The U.S. Department of Agriculture (USDA) is offering up to $1 billion of financial aid to American producers of certain specialty crops, including growers of wine grapes, through its new Assistance for Specialty Crop Farmers (ASCF) program. Per USDA’s recent press release, the goal of the ASCF...