WINE MARKETING USING NFT’S Wine marketing has undergone a major transformation in recent years. As the world becomes more digitized, companies are exploring new ways to engage with consumers, and non-fungible tokens (NFTs) are emerging as one of the most exciting and innovative methods. NFTs are a...

-------------------------------------------------------------------------------------------------------------------------------------------------------- HOW NFTs WILL CHANGE THE WINE INDUSTRTY Let's face it the term NFT is confusing, it means Non-Fungible Token and that makes no sense at all. But...

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the...

Every year, we are always amazed at how much the wine industry changes—and at the ways in which wineries and their partners find ways to innovate. 2023 was no exception. What we are seeing is shifting patterns, including shifts in small parcel carriers, consumer purchase behavior, job creation, the...

At the DTC Symposium last month, there was a session about new technology trends and their application for wine marketing. We spoke with a panel about big data-driven advertising, NFTs, and their use for marketing and augmented reality. Each speaker had a case study on wine, and the Q&A session...