January 13th, 2022 — The Databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2021 and will shape the winery DTC industry for years to come.  Over the year, wineries that implemented subscription style clubs saw 48% of members sign up from their website, compared to just 19.5% for traditional clubs and club members made on average 4.17 orders before signing up for the club.  2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales. “We’re really excited about what we found this year,” states Zach Kamphuis, VP of Business Development at Commerce7. “Digging through our data we’ve found a lot of great insights that we’re lo

December 10th, 2020 – The databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2020 and will shape the winery DTC industry for years to come.  Over the year, members who were able to edit their package increased their average order value by 20.7% and proved less likely to churn – we saw churn decrease by 50% when members were provided more flexibility.  2020 was a turbulent year for the wine industry. COVID-19 forced the industry to change and adapt in many ways. Although there were many challenges presented, the year also provided a lot of opportunity. While tasting room traffic was down, ecommerce sales were up significantly compared to last year and 63% of online sales came from new customers buying online for the first time.  “We’re really excited about what we found this year,” states Zach Kamphuis, Sales Manager at Commerce7. &l