Emetry has developed a model to predict wine club cancellations, and now it's deeply embedded in Commerce7! The club attrition model is one of the first predictive algorithms to proactively calculate a club member’s inclination to cancel their wine club. This data is pushed into Commerce7. Let's...

Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid.

We woke up one day and the wine world was different. We’re not in 2019 anymore… so become the winery with the best benefits in a virtual, new world. It’s not always easy to accept it: but things have changed. Some of what we all loved about the wine industry has escaped us, and it may not come...

New Features and Partnerships for May 2020 Commerce7 is excited to announce some new features and a new partnership to further our goal of helping wineries of all sizes grow. Simplify Logins With Sign In With Google One of the first things that comes to mind when you put yourself in the mindset of...

When it comes to marketing your winery, it's all about the consumer. That's the one theme that sums up everything we gathered from last month's Direct to Consumer Wine Symposium in California. Or, at least it should be, according to insights gathered by Outshinery founder, Laurie Millotte. Laurie...

Annual report indicates oversupply and lower consumer demand will drive widespread discounting NAPA, Calif. – January 14, 2020 –– Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors, released its 2020 State of the Wine Industry Report today. Now in its...

Gallo Set to Dominate the Bargain Basement: Monopolies should be feared; sometimes not for the obvious reasons... The post Afternoon Brief, January 7th appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/07/afternoon-brief-1774?utm_source=rss&utm_medium=rss&utm_campa...