Gifters! Let’s talk about this segment of your DTC database, who purchase wine as gifts for others — including family, friends, co-workers, colleagues and clients. Gifters “gift” year-round, but we’re heading into the heaviest (holiday) season of all for this particular kind of wine DTC behavior....

It was painful to hear. Last week we were demo'ing the "Gifting Central" part of our Sell More Now! module to a well-established winery, who had already been preparing to reach out to their corporate gifters during the holiday season. That sounds like a great idea! So, what was painful about it?...

Are you budgeting for guesswork, or are you budgeting for growth? You, too, might be in the middle of budget planning season, and I'd like to respectfully suggest that you consider this question. Guesswork? Or growth? You can anticipate my personal answer. Growth! With help from data analytics....

From the desk of Michelle van der Lugt: GIFTERS are such a valuable part of holiday-season sales, as we saw in last week’s post. Corporate gifters? Even more so! Enolytics does the heavy lifting for you of identifying gifters in your own database, saving you hours (days) of time. Then we filter...