Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow...

This month: Soft seas, more questions, and a consumer that’s anxious and cautious about tomorrow. October’s here, and the supply chain feels eerily quiet. Not calm exactly – just slow. There is movement, but it’s more drift than direction. Freight rates are down, not because we have gotten more...

Bottle360: Redefining DTC Wine Sales Proven Bottom-Line Results The trend toward wine subscriptions and modernized membership formats relies on personalization. That means wineries need to tailor their messaging, pricing and communications to individual wine consumers. Making personalization...

SEATTLE, WA – August 27, 2025 – Bottle360, the leading all-in-one DTC winery software platform, today announced the launch of WineWallet™, a groundbreaking loyalty, rewards, points, and subscription club program designed to deepen customer engagement, attract new consumers, and drive...

Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk...

California's Droughts Sometimes Make Better Wine, but They're Bad for the Industry Overall -- Here's Why: This year is shaping up to be a very dry one in California. Coming off of an already-dry 2020 — the third-driest year on record since 1895 — the state has gotten only a fraction of the...

California’s Proposition 65 warning regulations were recently amended to modify the delivery of the required state warnings for alcoholic beverages. The modified regulations somewhat ease compliance, as they will now allow for the required warning to be provided to the customer electronically for...

It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled panic, we have a tendency to push our sales teams to treat our buyers as means to an end when cash is tight....