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AI in the Vineyard: Useful or Just Hype?

Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow...

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Sonoma County Winegrowers Announce a Collaboration with John Deere for the ‘Farm of the Future’

Local Growers Gather to Celebrate Ten Years of Sustainable Winegrowing SANTA ROSA, Calif. (January 31, 2024) – Each year, when many of Sonoma County’s 1,800 certified sustainable winegrape growers gather for the Sonoma County Winegrowers’ (SCW) annual meeting, they want to know what is next for one...

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Celebrating 15 Years of SIP Certified

Celebrating 15 Years of SIP Certified Over 47k acres of certified vineyards, 5 wineries, and 60.3m bottles Nearly 30 years ago, a small group of like-minded grape growers started a nonprofit to guide and educate the industry toward sustainability. Today, one of the groups’ award-winning programs,...

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Raise a Glass to the Future: Sustainable Winegrowing Starts Here

Raise a Glass to the Future: Sustainable Winegrowing Starts Here While “sustainable” is a common term in agriculture today, this was not the case in 1994, when a small group of vineyard growers got together on California’s Central Coast to talk about critical resource concerns like safe pest...

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