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NielsenIQ Launches Retail Analytics for Small CPG Brands 

NielsenIQ’s new Byzzer platform is purpose-built to enable small businesses to sell more, win market share and drive product innovation CHICAGO, IL — May 6, 2021 — NielsenIQ, the leading authority in consumer intelligence, today announced the launch of Byzzer, a first-of-its-kind platform to...

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NielsenIQ Beverage Alcohol Update for Week Ending March 20, 2021

Unless otherwise noted, data and insights below are for the week ending March 20, 2021, compared to the same week last year in NielsenIQ off-premise channels. March 31st – We are now a few weeks into lapping the peak pantry-loading weeks from 2020. As we report out regular updates over the next few...

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Nielsen CGA Launches PurchaseTrak to Quickly Deliver Granular Purchasing Insights to Beverage and Alcohol Suppliers

Chicago, IL – Jan. 25, 2021 – Today, Nielsen CGA announced the launch of PurchaseTrak, an analytic platform that provides the industry’s most rapid and granular view of purchasing dynamics within the U.S. bar and restaurant landscape. As the latest addition to Nielsen CGA’s suite of market-leading...

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Cannabis and Wine – Friend or Foe? Complementary or Substitutable?

As the access to legal cannabis expands across the US, many in the wine industry are uncertain how to approach this budding $20B industry. Join us as we explore in detail where wine and cannabis overlap using key demographic and geographic usage as well as demand trends provided by Headset and...

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