Plus 5 ways forward-looking wine brands can use audio to stay relevant to younger consumers. Guest post from Lawrence Francis, founder of Interpreting Wine I often think about podcasting as a hidden revolution. Perhaps because 92% of us listen to podcasts alone, it’s not an activity that drives...

Lactic Acid Bacteria - Friend or Foe? Our upcoming winemaking handbook is almost here and features several new articles, including one on Lactic Acid Bacteria (LAB). Check out the full article on our website or read on for a preview. READ ARTICLE ALWAYS PRESENT... This article was inspired by...

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual...

IT’S TIME TO FACE FACTS BY SUSAN DEMATEI Maybe it is because my father was a published cell biologist, but I find neuromarketing fascinating. This field is dedicated to looking at biological and developmental triggers engrained deep in our evolution that considerably influences how we respond to...

Listen in as our panel provides actionable tips and thoughtful advice on how to make the new year one of your brand’s most sales-worthy! After the highs and lows of the past two years, many of us in the wine industry have come to expect the unexpected. In this panel discussion, guests reveal what...

Listen in as our panel provides actionable tips and thoughtful advice on how to make the new year one of your brand’s most sales-worthy! After the highs and lows of the past two years, many of us in the wine industry have come to expect the unexpected. In this panel discussion, guests reveal what...