Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

Healdsburg, CA (February 23rd, 2021) — Kind of Wild is a new collection of global wine discoveries sourced from organic growers devoted to rewilding the planet. The DTC E-Commerce platform that will debut 6 distinctive wines made from organic grapes officially launched its crowdfunding campaign on...

The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or...

Sustainability has become a core focus across every industry sector lately, but, as lovers of the traditional, the wine and spirit industries are behind the curve on implementing sustainable glass packaging. According to the IWSR, 48% of American alcohol drinkers say that a company’s sustainability...

The global shift toward sustainability is palpable across nearly every sector. Within the wine and spirits industries, this movement has gained remarkable traction, driven by consumers’ increasing demand for environmentally responsible products. More pressure for industry to put sustainability at...

Study after study has proved that consumers prefer glass over other packaging materials for several reasons: Because it is aesthetically pleasing, is virtually inert and doesn’t interact with the food or beverage it holds, and because it is recyclable. Global Package has a long tradition of...

Take a look at any number of Tasting Room Associate job ads, and it becomes apparent we need to hire unicorns – rare, mystical, and never seen in the wild except by a chosen few. We are seeking that blend of hospitality heart, wine knowledge, and hopefully sales skills. Every new opportunity to...

Brian BakerBrian Baker is managing partner at Cultivar, a wine sales and marketing company specializing in three-tier, direct-to-consumer, and export channels. We spoke with Brian last year on tasting rooms and the changes that came with the COVID-19 pandemic; now, we turned to him again to talk...

(February 10, 2021, Novato, CA) – The California Department of Food and Agriculture Preliminary Grape Crush Report for 2020 was released today. This harvest was much smaller than average, but from a volume perspective it was in line with the Ciatti Company’s pre-harvest estimate. That said, this...

It's not for the faint of heart Going no-till certainly has been picking up steam in recent years, and overall it’s a good thing. When I first got involved in viticulture back in 2010 I was living in Italy. Like a lot of Mediterranean viticultural areas, there was a tendency to disc everything all...