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eCELLAR's The Pulse: Coffee with Rob McMillan - Macro Trends & How Top-Performing Wineries Are Responding

Event Type: Webinar

Date: 2/24/2026

eCELLAR's The Pulse: Coffee with Rob McMillan - Macro Trends & How Top-Performing Wineries Are Responding

Coffee with Rob: Macro Trends & How Top-Performing Wineries Are Responding This session is all about stepping back and looking at the bigger picture. Rob will dig into the macro trends impacting the wine industry, drawing from the 2026 SVB State of the U.S. Wine Industry Report along with...

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Silicon Valley Bank’s Rob Mcmillan Joins Ekos for Webinar About 2021 Wine Industry Trends

Webinar on March 3 to include insights and advice for winery owners CHARLOTTE, N.C. (Feb. 18, 2021) – Ekos, a winery management software company, is hosting a webinar on 2021 wine industry trends, in partnership with Paul Leary of Assemblage Strategy Group and Rob McMillan of Silicon Valley Bank....

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DTC Report Is Available Now

The SVB Wine Division's Direct-to-Consumer Report provides an important update on the evolution of tasting rooms, wine clubs and the industry’s other DTC activity. Thanks to our panelists Sonyia Grabski, Mary Jo Dale, Janiene Ullrich + Rob McMillan and to everyone who tuned in for today’s launch...

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In his annual State of the Wine Industry report, SVB's Rob McMillan looks at the key trends impacting the wine world. While the industry rebounded in 2021, the new report cautions that climate change and generational shifts will have a big impact on wine in the years ahead.

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What Your Neighbors Are Saying, and How They’re Doing Right Now

“Peer to peer.” What are my neighbors doing? How are my neighbors doing, in relation to my winery? I’m all for running your own race, and doing what’s right for your own brand and your own business. I also understand that we live in a tight, relational ecosystem of wine. What’s happening with your...

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Enolytics Launches Two-Way Marketing Integrations for Wineries: Klaviyo, RedChirp and Mailchimp

“Top performers prioritize the customer and use digital tools to extend that edge.” — Rob McMillan State of the US Wine Industry 2026 Silicon Valley Bank Wine Division “Use digital tools to extend your edge,” as Rob McMillan says. You know you need to. But how? Let us show you. Today we’re...

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The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s...

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Silicon Valley Bank Releases 25th Annual State of the US Wine Industry Report

Demand decline improving with stabilization on the horizon Silicon Valley Bank (SVB), a division of First Citizens Bank, today released its 2026 State of the US Wine Industry Report. Widely regarded as the leading source of market trends in the premium wine sector, SVB’s 25th annual report provides...

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SVB State of the U.S. Wine Industry Virtual Event

Event Type: Webinar

Location: Online

Date: 1/15/2026

SVB State of the U.S. Wine Industry Virtual Event

Please join us on Thursday, January 15 for a live, virtual event to review findings and analysis from our 2026 State of the U.S. Wine Industry Report. Our panel of wine industry experts will present findings from the latest SVB State of the U.S. Wine Industry survey and discuss market sentiment,...

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