Make sure you have the right information for the intended audience By Leeann Froese If you are a brand or person hoping to gain earned media and get your name in the press, you are going to want to put together a press information kit, or “press kit”, as a supporting tool. In the past, these were...

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

By the Copper Peak TeamThe OND (holiday) season is fast approaching, and now is the time to lay the groundwork for a smooth, successful holiday shipping experience. At Copper Peak Logistics, our shipping experts have shared their top strategies to help wineries and DTC brands get ahead—before the...

It’s hot outside, summer is in full swing, and the fruit is growing. The farthest thing from many minds is the holiday season but planning now will make sure that you are not panicking in the fall. Now is the time to prepare for stock and inventory requirements, secure in-store stacks and displays...

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room...

Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, as it was in Coco’s time, is not essential but continues to be highly desirable and prestigious because of the...

How Outshinery helped over 900 wine brands weather the global storm I just got chills writing the title of this story because it brought me back to a day in March when the Outshinery team came together, as we always do, on a Zoom call. Borders were closing around the world. All of us were hunkering...

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns...

TikTok’s new U.S. policy now allows beverage-alcohol ads, creating fresh opportunities for beer, wine, and spirits brands—though strict guidelines ensure ads target legal-age audiences and promote responsible drinking. Read more to see how you can leverage TikTok advertising to grow your brand...