Napa, CA, May 29, 2024 - Copper Peak Logistics (CPL), a direct-to-consumer wine fulfillment, distribution, and logistics services company, has announced two promotions impacting its executive structure.  Merilee Anderson, formerly Vice President of Client Services, will now serve as Senior Vice President of Client Services. Stacey Heuer, formerly Vice President of Operations, has been named Senior Vice President of Operations.  Merilee Anderson and Stacey Heuer “These promotions recognize the years of hard work and effort that Merilee and Stacey have contributed to CPL and the wine industry as a whole,” says Milton Cornwell, COO/Co-founder of CPL. “They’ve played a crucial role in creating a workplace where people can flourish, and they’re instrumental in providing our clients with white-glove fulfillment services.”  Both Anderson and Heuer are pioneers in the wine fulfillment industry. Prior to joining CPL, they coordinated client ser

At Copper Peak Logistics, our strength comes not just from the work we do, but from the people who show up every day committed to excellence. This Women’s History Month, we are proud to recognize four women whose leadership has helped shape Copper Peak into the company it is today: Stacey Heuer, Merilee Anderson, Katiria “Kay” Rodriguez, and Heidi Grooms. Together, these four leaders represent 64 years of dedication working for the Lane Family. Their collective experience, leadership styles, and commitment to meaningful relationships have been instrumental in building the culture, standards, and reputation that define Copper Peak. While each of them leads in different areas of the organization, they share a common belief: great logistics isn’t just about moving product. It’s about people, partnerships, and the responsibility of representing our winery partners with care and precision. Leadership Rooted in Experience and Passion Each of these women brings

Copper Peak Logistics, a leading provider of alcohol-compliant fulfillment and logistics services, is proud to announce a new direct integration with OrderPort, a premier DTC software platform designed specifically for wineries. This powerful new connection marks a major step forward in streamlining operations and elevating the customer experience for wine businesses across the country. Through the direct integration, wineries can now enjoy real-time order flow, automated tracking updates, and synchronized inventory across platforms. This eliminates manual data entry, reduces errors, and enables faster, more reliable delivery—all while keeping inventory levels accurate and up to date. “We’re thrilled to partner with OrderPort to offer wineries a smarter, more connected way to manage their fulfillment,” said Merilee Anderson, Senior Vice President of Client Services at Copper Peak Logistics. “This integration reflects our continued commitment to innov

Napa, California — RedChirp, the leading text messaging platform built for wineries, is excited to announce a powerful new integration with Copper Peak Logistics, a trusted provider of alcohol compliant fulfillment and logistics services. This integration empowers wineries to automatically notify customers about critical shipment updates in real time—via automated, personalized text messages.  With alcohol shipments requiring a 21+ signature for delivery, clear communication is essential to reduce missed deliveries, returns, and customer frustration. This new integration makes it easier than ever for wineries utilizing Copper Peak Logistics’ fulfillment services to keep customers informed and engaged throughout the shipping process.  Key Features of the RedChirp and Copper Peak Logistics Integration:  With the integration enabled, wineries can automatically trigger personalized text messages when:  A package has a new tracking number  A

Amanda Castorena and Merilee AndersonLet Amanda Castorena and Merilee Anderson dive into why virtual tastings should still matter to you: With travel costs on the rise, visiting wine country may feel less attainable for some customers. But that doesn’t mean wineries can’t still connect with their audience in meaningful ways. Virtual wine tastings—once a staple during pandemic restrictions—are still a powerful and cost-effective option that wineries should embrace once again. Why Virtual Tastings Still Matter Even as in-person visits return, virtual tastings provide unique benefits that can elevate your winery’s customer engagement: Expanded Reach: By hosting virtual tastings, you can connect with customers across the country—or even globally—without the limits of travel costs or time zones. Cost-Effective Engagement: For wine enthusiasts who may be hesitant to commit to a full winery trip, a virtual tasting provides an accessible and affordable

by Merilee AndersonIn logistics, just as in winemaking, excellence comes from a personal touch and an unwavering commitment to quality. At Copper Peak Logistics, we approach client services much like a tasting room experience—where relationships are cultivated, expertise is shared, and operations run seamlessly. A Personal Approach Walking into a tasting room, you’re welcomed with warmth and a genuine personal connection. At Copper Peak Logistics, we believe in the power of human touch. We cultivate long-term relationships with our clients, taking the time to understand their unique needs and preferences. This personalized approach builds trust and allows us to deliver tailored solutions that truly make a difference. Relationship Building Just as a sommelier or host shares the story behind each bottle of wine, we take pride in sharing our expertise, best practices, and industry insights with our clients. We believe strong relationships are the foundation of a successful par

Now is the time to start planning for the busy holiday season (OND). We’ve written about OND planning in the past, but this year we turned directly to our experts and asked: What are they seeing “on the ground” this year, and what advice do they have for wineries for the coming season? Here are their top three tips. Tip #1: Decide on Gifting/Kitting ASAP Gifting, especially corporate gifting programs, can be great for wineries. Those gift packages and kits will likely need additional items, however. For example, a gift set might include: Special seasonal packaging Collateral (brochures, catalogs, etc.) Gift items(opener, glassware, etc.) Specialty bags Bellybands “Anything special—packaging, bellybands, collateral, etc—should be ordered soon [in summer months] so as to not risk delays,” says Amanda Castorena, Account Executive here at Copper Peak. “If you order later when more wineries and companies are ordering as well, it might take lon