Napa Winery Makes Key Hire of 28-Year Veteran Sales Professional (Napa, Calif.)— January 12, 2021—Ray Signorello, proprietor of Signorello Estate, a benchmark Napa producer of Cabernet Sauvignon and Chardonnay, today announced that he has named Brian Miracle National Sales Manager-West. In his new role, Miracle will oversee sales of Signorello Estate, as well as other […] The post Signorello Estate Appoints Brian Miracle as National Sales Manager-West appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/12/signorello-estate-appoints-brian-miracle?utm_source=rss&utm_medium=rss&utm_campaign=signorello-estate-appoints-brian-miracle Published Date:Tue, 12 Jan 2021 19:09:35 +0000 

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta into a gift-selling machine between Thanksgiving and New Year—if you understand what actually drives intent and how to spend wisely when every other brand on earth is screaming for attention. What follows is a ruthless, winery-specific playbook for the six-week window between Thanksgiving and New Year that prioritizes intent, protects margin, and leans on real benchmarks instead of folklore. First, reality: volume is there, but it clusters Holiday ecommerce keeps breaking records, with online spend hitting roughly $241.4B from Nov 1 to Dec 31 and mobile responsible for the majority of transactions. (Adobe Newsroom) Translation: your customers are buying on their

AI Wine Marketing Agents Help Small Brands Innovate The AI revolution has finally come for DTC wine marketers! We’re not talking about creepy 6-fingered hands or generic copy generated at the speed of AI. Today’s AI wine marketing agents combine speed and fluency with expert training to help small teams outperform with better ideas and faster implementation, thanks to the assistance of AI. WHY WORK WITH AN AI MARKETING AGENT? It’s no secret that the majority of direct-to-consumer (DTC) wineries are small brands, lucky to have even a part-time marketing team. Despite working miracles on non-existent budgets, the most challenging part of being a solo DTC wine marketer is often working alone without the benefit of professional colleagues you can brainstorm with. That’s why we built Miri: DTC Wine Marketing Advisor HOW CAN MIRI HELP? Miri’s extensive training includes 20 years of proprietary DTC wine marketing data, focusing on best practices in tast

It’s hard, in any business, to choose strategies that promote long term growth and longevity while struggling to keep the lights on and make payroll every month. Under thinly veiled panic, we have a tendency to push our sales teams to treat our buyers as means to an end when cash is tight. Overvaluing vanity metrics like off-premise accounts sold, we scrounge for quick, small wins and placements that result in high churn and ultimately lead us right back to square one.    While we may accept – somewhere in the distant, tightly compartmentalized, “rational part” of our brain – that not all accounts are equal and that the vast majority of volume is driven by the top ten or twenty percent of our customers, we go on behaving this way nonetheless, because action feels better than a sales cycle rivaling the Great Wall of China lengthwise.   The good news for wineries & distilleries willing to be more strategic with their sales resources is

Here we go:Absent a miracle before midnight tomorrow, we’ll have an unnecessary government shutdown reflecting the political paralysis in Washington once again. In addition, a credible rumor has the far right House members seeking to dump Kevin McCartthy as Speaker next week, which would just prolong the pain. There’s plenty of blame to go around, so let’s instead focus on just a few of the many impacts on different people. Wine industry: TTB is shut down, meaning no label approvals until it opens up again, creating a backlog that will take a long time to erase. This, however, is essentially an inconvenience. Federal employees: The vast majority (of the 400,000) will be furloughed (no work, no pay), halting many government services that we often take for granted. Essential federal employees: Military personnel and people like air traffic controllers still have to work, but won’t get paid until the shutdown ends. Disaster relief and border security operations wil

It’s beginning to look a lot like the holidays. It’s the most wonderful time of year where miracles can happen and there’s an extra bit of magic in the air. When it comes to your marketing efforts, how can you stand out in the hearts of your customers? Today we’re talking all about the world of direct mail pieces.  Forget boring mailers that get tossed in the trash. We’re talking about those attention-grabbing, eye-catching well-crafted direct mail pieces that are sure to earn a place in the hearts of your customers. Use this as a reminder to think about how your brand can be seen with your direct mail pieces. Check out these five tips to ensure your next mailer stands out above the rest.  Creative Cutouts A classic envelope sized direct mail piece has its time and place. However, ‘tis the season to get creative. Consider a theme for your direct mailer, and don’t be afraid to choose a creative cutout for your marketing materials.Winte

Ben Salisbury shows Outshinery clients how in this resource-packed workshop. Ben Salisbury, of Salisbury Creative Group, has been in the wine industry since 1986. He says that he’s seen many changes to the biz over the past six or seven years, particularly when it comes to how wineries sell their products to consumers. He’s here to help wineries navigate the world of 3-tier wine sales and we’ve got his expertise on lock right here. Ben recently instructed a workshop for Outshinery clients, and it got such excellent feedback from participants that we are sharing the replay. Some highlights: The Game Plan, which Ben reveals about halfway through the workshop How to get VIP contacts at LibDib, the tool Ben calls “a miracle” Salisbury Creative Group’s free YouTube library The key differences between traditional and winery direct And more… CHECK IT OUT.

Oregon Wine Experience® 2021 Raises More Than $1.6 Million 

All proceeds benefit the new Asante children’s hospital  (Medford, OR – October 14, 2021) The 2021 Oregon Wine Experience® hosted its virtual event series and it  was a resounding success. The virtual Founders’ Barrel Auction, Miracle Auction and Silent Auction  generated more than $1.6 million. All proceeds will benefit children’s health care, including a new  […]

Oregon Wine Experience® Reschedules 2021 Main Events

New dates for main events and virtual opportunities amid surge in COVID-19 cases  JACKSONVILLE, Ore. (Aug. 10, 2021) — Oregon Wine Experience® (OWE), one of the top  destination charity wine and culinary events, has rescheduled three of its 2021 main events in  light of the surge in COVID-19 cases. Founders’ Barrel Auction, Miracle Auction & […]

Check out these articles by Julia Harding MW from JancisRobinson.com! A Miracle in the Vineyard (Paywall) Hot on the heels of California's Healthy Soils Week (30 November to 5 December), culminating in the UN World Soil Day, we look at how a mix of minerals, magnesium sulphate, elemental sulphur and yeast hydrolysates might help vines in the face of climate change. (NB this is not an advert.) The main photo is explained below.  BluVite Revealed (Paywall) The story behind the potential miracle in the vineyard, including the trial methodology, plus some alternative practices. BluVite is a commercial product designed to improve crop performance and mitigate the effects of climate change – and to make its owners money.  BluVite by BluAgri is exclusively distributed in the USA by Enartis. For more information, please contact bluvite@enartis.com.