It’s beginning to look a lot like the holidays. It’s the most wonderful time of year where miracles can happen and there’s an extra bit of magic in the air. When it comes to your marketing efforts, how can you stand out in the hearts of your customers? Today we’re talking all about the world of direct mail pieces.  Forget boring mailers that get tossed in the trash. We’re talking about those attention-grabbing, eye-catching well-crafted direct mail pieces that are sure to earn a place in the hearts of your customers. Use this as a reminder to think about how your brand can be seen with your direct mail pieces. Check out these five tips to ensure your next mailer stands out above the rest.  Creative Cutouts A classic envelope sized direct mail piece has its time and place. However, ‘tis the season to get creative. Consider a theme for your direct mailer, and don’t be afraid to choose a creative cutout for your marketing materials.Winte

The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram stories that have become repetitive and rote. How do you translate the sensory magic of a tasting room into strategies that make visitors show up in person? Take a look at some marketing channels that are not as used by wineries, where old-school storytelling and next-gen tech converge to give you a competitive edge. Connected TV: Your Vineyard in 4K Another banner ad, another still photo, another yawn. Sometimes the channel itself can leave you feeling confined to content that lacks vitality. If you’re facing that, and you’ve got the budget, think about going big on video and distributing it via Connected TV.. Connected TV (CTV) lets you beam the romance of your winery directly into living rooms, framed by the cinematic power of streaming. Think smart TVs, Roku, Apple TV&

We are happy to announce  ECONOFIEDS.com has a very affordable online equipment classifieds listing portal on the site. For as low as $25 you can list equipment for 2 months. For a bit extra your equipment can go into the Printed Mailers we send to over 3100 wineries. Check out Econofieds.com to view listings and post your own!

Revolution Equipment Sales uses ECONOFIEDS™ as its primary marketing connection to over 3100 wineries with great success. We invite you to be a part of their WINEXPO Edition and be in every show attendee tote bag. ECONOFIEDS™ is an easy-to-read bright green colored classified mailer that provides information on wine equipment for sale, and includes fun and engaging content tailored exclusively for winemakers, general managers and industry thought leaders.    ECONOFIEDS™ partnered with Wine Industry Network and is proud to announce that December ECONOFIEDS™ will be included in every tote bag delivered to WINEXPO attendees. We invite other WINEXPO Exhibitors  to take advantage of this double exposure by placing an ad in their ‘totebag’ edition. It’s a good idea to place a code or reference in the advertisement that booth staff can refer to. Guiding the booth visitor to the ad in the issue in their tote bag can now provide a li

Closing on its second year in production, ECONOFIEDS, a monthly used equipment mailer for winemakers/operations is working on their August WATER CONSERVATION issue and offering W.I.N Members advertising priority placement. Reach over 3100 wineries in WA, OR, CA & TX. Deadline July 1 2022.  See attached Econofieds_RateSheet.pdf and contact ECONOFIEDS@GMAIL.COM for questions, to secure space, and to receive a copy.

We've developed our own Winery Equipment & Services Mailer that we send to nearly 3,100 wineries in CA, WA, OR & TX. Titled the ECONOFIEDS (or the 'Green Pages'), our 'invite-only' readers are enjoying the monthly pages of helpful information. We invite you to check it out. Contact us at ECONOFIEDS@gmail.com to receive a copy or rate sheet for cost-effective advertising.

It’s the game that football lovers everywhere have been looking forward to for 364 days—every day since the last one concluded. We’re talking about the Super Bowl! The big game is coming up on February 13th , and while it is the biggest professional football game of the year, it is also a time for marketers to shine.  Even if you don’t have the budget to claim a coveted ad spot during the Super Bowl, there are still plenty of lessons to be learned no matter your marketing budget! Check out these tips below that you can apply to your marketing strategy to help you score a touchdown. Consider Your Return Considering a new marketing outlet or campaign may cause you to pause when you see the price tag. Can you imagine the thousands, even millions of dollars that are spent on a Super Bowl commercial spot? Why would somebody do such a thing? It’s all about the return on investment! Last year, more than 96 million people tuned into the big game, and in turn,

In marketing ventures, we often focus on the channel we’re using to reach our audience. While this is an important piece of your marketing campaign, it’s not the only star of the show. Your messaging also deserves the spotlight and some true thought in order to pull off a successful campaign. Sometimes it’s better for your customers to tell it like it is. That’s where testimonials come in. It’s a “Don’t take it from us, take it from them” approach with your audience. Why? People trust people. They want to hear about the experiences your current customers have had with your business so they can imagine themselves in the same position. Here are ways you can gather the best customer feedback to use in your marketing materials.  Get to Know Your Customers In order to use testimonials that mean something, so build strong relationships with your customers. If you want them to speak on your behalf, they should be your biggest fans. Going ab

Your branding says a lot about your business. We’re talking about your logo, font options and other graphic elements that are used consistently to identify your business. Branding is so important for a business that you probably don’t even think about where or how you’re using it.  Your website? Check. Email newsletters? You bet. What about other places that you might not have considered? It’s time to get creative with where and how you’re marketing to your current and potential customers! Check out these five creative branding ideas that you probably haven’t considered, but definitely should.  Dinnerware (Cups, Plates or Napkins) Take a page from the book of fast-casual Mexican restaurant chain Chipotle. When they look at napkins, they see more than just a device to wipe your hands. The team at Chipotle saw a chance to tell their story on every napkin, cup and to-go bag. If you’re a fast-casual restaurant, then this strategy translat

If a tree falls in the forest and nobody is around to hear it, does it make a sound? It’s an age-old philosophical question that equates to your marketing efforts in a way you may not have imagined. If a marketing campaign goes out to the world and you didn’t track it, does it make an impact? Maybe, but you’d never know it. That’s the importance of tracking your marketing efforts. If you aren’t sure where to start with analytics and tracking, check out the tips below, depending on the type of campaign you’re sending into the world.  Direct Mail Campaigns Once your perfected mail piece leaves your hands and sails off into the postal sunset, it can be difficult to know what exactly happened with your campaign. Did it get lost in the mail? Did it get stuck between newspaper pages? Did they look at your mailer and set it off to the side for when they have the time or funds to follow through?  There’s one tried-and-true method to know for