March 2, 2021, Santa Maria, CA – Miller Family Wine Company, a division of the industry-leading Thornhill Companies, is pleased to announce the first release of its Smashberry Chardonnay, adding to Smashberry’s portfolio of alluring wines from Paso Robles. Dedicated to blending untraditional and exciting flavors together, Smashberry seeks to smash old paradigms and establish […] The post Miller Family Wine Company Releases New Smashberry Chardonnay appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/03/02/miller-family-wine-company-releases-new-smashberry-chardonnay?utm_source=rss&utm_medium=rss&utm_campaign=miller-family-wine-company-releases-new-smashberry-chardonnay Published Date:Tue, 02 Mar 2021 19:10:24 +0000 

Creative thinking drives efforts on a new kind of wine club to give customers what they really want. San Jose, CA, January 19, 2021 — As closures and restrictions remain in place for many wineries during the pandemic, the ability to maximize online sales through traditional as well as new marketing initiatives has become imperative. One creative new endeavor that is moving the needle is the Subscription program. While wine clubs have traditionally been the cornerstone of an integral source of recurring business, the subscription model is a new twist on the classic, and it is quickly gaining traction. Subscriptions part ways with the standard wine club paradigm in a couple of important ways. Subscriptions offer customers more customizable options for their recurring orders. Unlike traditional club memberships, where the winery or retailer issues wines selected at their own discretion, the subscription model offers the customer the ability to choose the wine they want, and the desi

There’s good news and bad news about the way Covid-19 has impacted business around the globe since the world first felt its impacts earlier this year. The bad news is that it has shaken work paradigms at their core, forcing companies large and small to restructure the way they operate or to face the prospect […] The post Webinar to Focus on DTC Sales: It’s Essential to Transfer from Physical to Online appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/09/04/webinar-focus-dtc-sales-transfer-premise-to-online?utm_source=rss&utm_medium=rss&utm_campaign=webinar-focus-dtc-sales-transfer-premise-to-online Published Date:Fri, 04 Sep 2020 19:45:29 +0000 

Pairing Wine with Multicultural Cuisine:  J Winery’s ‘Shifting the Lens’ Program Is Breaking Old Paradigms

By Dr. Liz Thach, MW Chef Rashida Holmes grew up enjoying the delicious Afro-Caribbean soul food recipes passed down by her mother and grandmother from

Quest for Well-being, Thirst for Experimentation, and Pursuit of Sustainability: Verallia unveils its 2025 Trends for the Wine and Spirits Market Each year, Verallia, the European leader in glass packaging, presents its Trend Book for the wine and spirits market. Created this year in collaboration with Barcelona-based agency Morillas, the Trends Book aims to inspire and highlight key sector developments and future directions. For 2025, four major trends emerge in response to more engaged consumers seeking new experiences and prioritizing well-being above all. This Trends Book will also introduce new designs ready to be developed by Verallia’s teams. Reflecting new wine and spirits consumption practices, the 2025 Trends Book is viewed through the lens of three distinct consumer profiles. The Drink Personas shaping new market horizons The Eco-activists: Concerned with environmental issues, they favour brands committed to sustainability (local production, recyclable packaging,

Since I started working at Lumo, I’ve been intrigued by a paradox that lies at the heart of water management in agriculture.  On one hand, growers understand that irrigation is one of the most important tools they have at their disposal for increasing crop quality and yield. They know it’s absolutely crucial to put on the right volumes at the right times.  And yet, many growers don’t actually know exactly how much water they’re applying. They lack real-time visibility and volume-based control.  How could that possibly be?  Two reasons: operational difficulty and cost. Most growers don’t know the precise volumes of water they’re applying to their crops, even though they know just how important it is to get those volumes right, because, at least before smart valves were invented, it was both too hard and too expensive to be exact.  Let’s take the operational piece first. When you’re relying on an irrigator to open

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Whenever the topic of wine comes up, and the discussion continues longer than it takes to uncork a bottle of the good stuff, sniffing a cork suspiciously, or say ‘hold my wine’, the conversation will invariably gravitate towards what many consider the wine capital of the world. Not quite a natural disaster, but close Not to put too fine a point on it, I firmly believe that France, and more specifically Bordeaux with its 65 appellations and more than 7,000 châteaux spanning hundreds of thousands of acres, is the wine capital of the world. And this is why recent news about the French government moving to spend €200 million to destroy 80 million gallons of excess wine utterly shocked me (read more here). What can we do about this vinous loss? Other than cracking a lame joke starting with ‘I know this guy …’ and which then delivers a punchline based on traveling to France to drink a fair portion of said doomed wine, nothing much. Which leads me t

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