As we all know, marketing wine and distilled spirits presents unique challenges. Beverage alcohol marketing requires awareness of trade practice and other laws, including a complex web of federal and state regulations addressing the range of permissible promotional activities. The tricks of the...

This month, Congress (barely) passed the Inflation Reduction Act, known colloquially as "The Climate Bill." This bill puts an unprecedented $369 billion towards reducing carbon emissions and investing in domestic energy production and manufacturing. A big slice of this is ear-marked for...

Vines' nutrient needs vary across the season, and bloom is a particularly sensitive time. Leading up to bloom, you want to make sure your micronutrients are on point. Boron and Zinc for instance are crucial if you want to ensure good set. On the other hand, too much nitrogen can reprogram your...

Looking to fund your next water/energy-saving project? The CDFA's SWEEP grant is open for applications through January 18th. There's still quite a bit of money up for grabs but it's going fast. Contact Loni at loni@advancedvit.com or (415) 619-4955 to discuss your project ideas and funding...

You may have noticed it's harder to get stuff these days. It doesn't look like things are going to get better anytime soon. More importantly, they aren't likely to get better in time for frost season. Oh yee a little faith...and planning. Why not order your new frost alert system today? The AV team...

Looking to fund your next water/energy-saving project? The CDFA's SWEEP grant is now open for applications! SWEEP awards up to $200,000 per project to fund things like: Soil moisture monitoring Plant stress sensors Irrigation automation Updating/replacing irrigation pumps Installing flowmeters and...

Between the ongoing drought and new legislation on the horizon, now is the time to invest in vineyard sensing technology. The State of California wants to help and is willing to fund 100% of the cost of selected projects that focus on saving water and reducing emissions. SWEEP awards up to $200,000...

POSTED BY Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas...

One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your audience. We are human, and it is easy to fall into the trap of viewing the category, consumer, or competitive set in a...