Wine Ignored Influencers. Now It Needs Them. The wine industry once mocked influencers. Now, even Forbes is saying we may need them. As wine faces declining consumption and changing buyer behavior, the voices once dismissed as “unserious” are starting to look a lot more powerful. Read the Forbes...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...

In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far: 1. Tracking Member Churn: A Critical Oversight...

vinSUITE Launches Revolutionary Wine Club Scorecard Assessment Personalized 20+ page reports provide wineries with strategies to improve wine club acquisition, retention, and member value. Napa, CA, October 22nd, 2024 – vinSUITE, the leading provider of direct-to-consumer (DTC) software for...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The...

Overdependence on Tasting Room traffic as the sole driver to grow our DTC business has become problematic for all wine regions. Between fires, the pandemic, changing travel patterns many wineries have focused new efforts on building DTC customer bases from programs that they can actually control –...

Do your existing sales execution survey questions drive beverage alcohol sales and increase profits? If not, it’s likely because your survey is not designed to yield actionable answers. Survey projects need a proven methodology and tool to make the data actionable; otherwise, time is wasted, and...

O-I Glass, Inc. has published its 2021 Sustainability Report examining the vision, innovation and transformation behind its vision to be the most innovative, sustainable and chosen supplier of brand-building packaging solutions. The report highlights the refresh of O-I’s business strategy,...

Amcor’s A- grade for climate change disclosure reflects its 36% reduction in greenhouse gas emissions intensity since 2008. Amcor has been awarded an A- grade for Climate Change in the CDP’s annual ratings, highlighting the Company’s decisive actions towards a more sustainable future. Amcor’s score...