Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The...

If you run a tasting room, you know this situation well. A guest has a great visit. They taste through the wines, fall in love with them, and decide to join the club. They set their shipments to pickup because naturally they are already planning their next trip back to the winery. But sometimes...

Wine Club Retention Predict Churn Risk and Act Earlier Churn rarely starts with a cancellation. It starts with drift. What drift looks like • Stops opening emails • Engages less with releases • Buys less between shipments • Feels less connected while still “active” That is why...

vinSUITE Launches vinSIGHT: Analytics Platform That Predicts Wine Club Churn with Up to 94% Confidence New intelligence layer helps wineries see revenue risk before it's too late and gain clear visibility into what's working across all sales channels NAPA, CA | January 21, 2026 — vinSUITE, a winery...

Stop reacting to cancellations. A proactive strategy for spotting and saving at-risk wine club members before they leave. vinSUITE Blog Wine Club Retention Strategy: What to Do With At-Risk Members Wine club churn rarely starts with a cancellation. It starts earlier with small moments that don’t...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC...

At WineSpot, we set out to solve the customer service challenges that winery teams face every day — especially during wine club season. ⏳ Wine swap requests 📦 “Where’s my shipment?” emails 🚫 Last-minute address changes or cancellations 📞 Voicemail overload These moments create stress for lean...

Vineyard owners and grape growers lie awake at night trying to map a path to the future through today’s volatile market. Worries that run through their minds include the overflowing bulk market that is cancelling contracts and lowering grape prices, and the higher pay rates and immigration raids...