The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s...

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative...

20th annual report indicates changes to wine sales in a post-COVID world Silicon Valley Bank (SVB), the bank of the world’s most innovative companies and their investors, today released its 2021 State of the Wine Industry Report. Now in its 20th year, this authoritative annual report assesses...

As the world embraces technology, every industry has to keep up with innovations or risk being left behind. The wine industry is no exception. The wine industry has long been known for its traditional methods and artisanal techniques, but that may not be enough in a world that is increasingly...

The Report Fifteen hundred people signed up to watch the 2021 Silicon Valley Bank Annual Direct to Consumer Videocast held on May 25th, where we released the newly formatted and constructed benchmarks and metrics from the March 2021 DTC survey. I'd say the broadcast went well, outside of my worst...

Let's Never have Another Year like 2020 I opened the 2021 SVB State of the Industry Report with this line: "2020 will go down as the year in which we answered the heretofore rhetorical question, what else can go wrong? We are all glad 2020 is over. We are all grateful vaccinations are signaling an...

With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change today. While much of the wine & spirits industry points the finger at Gen Z & Millennials, the World Health...

The wine industry is in uncharted territory, but analysts' opinions of its current state vary. If the analyst views were music, they would range from Bob Marley's, 'Every Little Thing's gonna be Alright,' to Led Zeppelin's, 'When the Levee Breaks, I'll Have no Place to Stay.' Who are you going to...

Sell More Wine this Holiday Season with Compliant Text Messages Massive year-to-year growth of SMS wine messaging means thousands of DTC wineries are poised to profit this year by sending compliant text messages to their best customers. With text messaging outperforming email 35-to-1 in the wine...

2024 Virtual Wine Club Symposium: Opening Insights on the State of the Industry Key Takeaways from Jason Curtis and Rob McMillan's Presentation The 2024 Virtual Wine Club Symposium kicked off with an insightful session on the current state of the wine club industry. Industry veterans Jason Curtis,...