
New wine alternatives complement traditional offerings WOODINVILLE, Wash. (March 10, 2021) – Ä“licit Wine Project, the innovation hub for Ste. Michelle Wine Estates, is excited to announce the release of two new products, Fruit & Flower Spritzers and Evenly. Fruit & Flower launched earlier this...
Read MoreAfternoon Brief, June 20th

Marchesi Antinori Will Take Full Ownership of Col Solare: Marchesi Antinori and Ste. Michelle Wine Estates announce change in ownership in the premier Red Mountain Washington winery...

Sales Trends and Predictions, Consumer Motivation, Wine Club Retention, Navigating Wholesale Distribution, Wine Marketing Winners, and MORE! Join us Thursday, May 16, 2024, in Santa Rosa, CA, for this one-day event focused on delivering insights, advice, and predictions from industry leaders and...
Read MoreAfternoon Brief, March 18th

Founding Winemaker James Hall Buys Back Patz & Hall from Ste. Michelle Wine Estates: James Hall, the founding partner and winemaker, has repurchased Patz & Hall winery from Ste. Michelle Wine Estates, which has owned the winery since 2016...
Afternoon Brief, December 8th

Additional Layoffs at Ste. Michelle Indicate On-Going Struggles: On December 6th, Ste. Michelle Wine Estates (SMWE), the largest winery in the Pacific Northwest, announced a substantial layoff. The layoffs impacted approximately 7% of the company’s staff...

Seismic shifts are rocking wineries’ traditional methods of producing and selling wine. The industry has recognized the vital need to capture the interest of younger consumers to compensate for reduced spending by its older buyer base. Agriculture’s growing acceptance of climate change ― painfully...
Read MoreAfternoon Brief, May 11th

What the Sale of Stag’s Leap Wine Cellars Means for Ste. Michelle Wine Estates and Northwest Wine: Yesterday Ste. Michelle Wine Estates (SMWE) and Italian producer Marchesi Antinori announced that the latter purchased full ownership of Napa Valley’s Stag’s Leap Wine Cellars...
Afternoon Brief, May 9th

Marchesi Antinori Will Take Over Full Ownership of Stag’s Leap Wine Cellars: Marchesi Antinori and Ste. Michelle Wine Estates have announced that Marchesi Antinori will take over full ownership of Stag’s Leap Wine Cellars after 16 years of collaboration with the prestigious American company...


