Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already...

For decades, wine and spirits inventory at wholesalers followed a model of large first orders. Makers shipped big quantities to distributors, who stocked them in massive warehouses and waited for orders to roll in. Today, that model is mostly gone—unless you’re part of the top ~20% of Makers doing...

As shared by Ben of Salisbury Creative Group, here are five tips on how to scale your online wine sales: 1. Graduate to email software for personal selling 2. Make a list of the top 25 accounts that deserve your focus 3. Roll out the red carpet to the trade on your website 4. Use the Facebook...

Search Engine Optimization (SEO) is the key to unlocking consistent, high-quality traffic to your winery’s website. Whether you want to grow your wine club, drive more eCommerce sales, or bring visitors to your tasting room, a well-optimized website ensures your business is discoverable to...

By Connor Widder, Kru Marketing The wine industry is at a critical turning point in many ways, including on the digital frontier. Today’s wine drinker likes to buy and drink at home, but they’re willing to try little-known wineries from across the country. This trend towards curious, adventurous...

7 Ways to Share Your Sustainable Story Once we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Write your Sustainable Story. Teach your team about it. Share it with your audience. Throughout the year,...