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Syndicate Wines Launches Pinot Noir in Support of Patricia Reser Center for the Arts

Beaverton-based wine bar releases limited edition Willamette Valley vintage to benefit neighboring performing arts facility Beaverton, Ore. (Nov. 16, 2020) – Syndicate Wines has introduced a limited edition 2017 Pinot Noir in support of the Patricia Reser Center for the Arts (“The Reser”). The...

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The Rise of Cultural Meh: How Brands Can Speak to an Emotionally Exhausted Consumer

I spend an embarrassing amount of time every January reading year-end recaps, trend reports, and “culture in review” pieces. It’s part professional habit, part curiosity, part doomscrolling with a notebook. But as I started flipping through 2025 retrospectives, something felt… off. Not alarming....

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“The Good Stuff” - Charles M. Schultz and the Great Pumpkin

The Sonoma County airport is named for him, so is a museum and ice rink. Peanuts creator Charles M. Schultz spent 42 years living and working in Sonoma County, with “It’s the Great Pumpkin, Charlie Brown” one of his most famous works. Schultz, during his lifetime, kept an airplane at the airport...

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Behold! The Ultimate KPI Collaboration Tool

Does This Sound Familiar? Filling out time-consuming manual in-store surveys Converting field photos into PowerPoint recaps Collecting incentive results from 15+ different markets in 15+ different formats Juggling numerous emails to distribute and recap KPI results Recapping results in outdated,...

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5 Reasons Wine & Spirits Brands Struggle with Stockouts (and What to Do About it)

No matter how well your brand sells, a customer cannot purchase it if it’s out of stock. The key to preventing lost revenue (for you, your distributors, and the retailer) is taking an active role. Being out of stock on the retail shelf or restaurant wine list immediately hits your short-term...

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5 Key Metrics to Accelerate Your Wine & Spirits Sales

The stark limitations of hindsight Driving while looking into your rearview mirror isn’t just dangerous but woefully ineffective. Don’t make the same mistake when measuring your wine & spirits sales. What measurements can be seen in your rearview mirror? Shipments Depletions Accounts Sold Points of...

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Afternoon Brief, November 17

Five Award Winning Innovations That Advance Winemaking and Wine Business: Each year the wine industry faces new trends, new challenges, and the continued pressure to stay ahead of the competition, but with them come opportunities and innovations that savvy wine businesses can take advantage of to...

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