Let me start by stating something ironic: The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message. That’s because they’re PROBABLY WORKING through this holiday! Doing what they do. Selling wine, and keeping...

by Stacey HeuerAs Thanksgiving approaches, I find myself reflecting on all that I have to be thankful for, both personally and professionally. One of the standout moments this year has been the completion of and move into our brand-new, custom-built Napa facility. This isn’t just a warehouse; it’s...

Stacey HeuerMy day-to-day life here at CPL is often focused on the intricacies of our operations, the challenges we face, and the strategies we employ to overcome them. I lead our team through navigating the complex web of transportation, supply chain management, and customer satisfaction. It is a...

Get Thanksgiving-themed Lifestyle Images for your wine, just in time to suggest your bottles for their holiday table. Now is an excellent time to sell more wine when people need it (and when they are searching for tips on what to pair with those tricky Thanksgiving dishes). Search the Outshinery...

In this season, we reflect on all that we are thankful for. We're thankful you're a part of our world. With gratitude in our hearts, we wish you a warm Thanksgiving. - Your friends at The Digest & CSA

By Stacey Heuer, VP of Operations Whenever Thanksgiving draws close, I start thinking about the year that is just about to pass. What were the high points? What, in the end, really mattered? What am I truly Thankful for? What I realized this year was this: With all of the uncertainty around me, I...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

Another month of calm November typically marks the end of a new harvest and the middle of our busiest sales quarter. October’s government shutdown created unbelievable market uncertainty. But with the system back up and Thanksgiving almost normal, stability returned rather than the predicted surges...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that...