I was reading an article about early-spring gardening tasks, and they were suggesting that May was a great time for maintenance. The types of things recommended, such as cleaning and sharpening tools, checking bulbs and seeds for moisture or mold, mulching existing flower beds, and planning for new...

Keeping up with industry news and trends is one of the most underrated disciplines in beverage alcohol. It’s a frightening habit, admittedly — slowing down long enough to read or at least skim several articles every day when the return on investment takes months or years to materialize. When sales...

With 2023 in the rearview mirror, it seemed like a perfect time to fire up Excel and do some number crunching! We started by looking at just one RedChirp feature first: webchat. What is a RedChirp webchat anyway? When it comes to letting customers ask questions and connect with your business —from...

 Want to grow your business and build customer loyalty and advocacy? Become more customer-centric. Get in the mindset Ask yourself: Am I providing a positive customer experience at every stage of my customer journey? Base business decisions on the positive outcome they have on your customers....

If COVID taught us anything, reoccurring sales are crucial to survival, and customers are surprisingly resilient and creative with changes in channel or delivery methods. The post-COVID conversations around alcohol distribution include the so-called “fourth tier” of instantaneous delivery...

Happy 2022! As we roll into the new year, the LibDib team has begun to implement our latest plans which always includes a focus on the trends for the upcoming year. In the same tone as 2021, Tequila, RTD’s and Whiskey will continue to be the category winners. Champagne supplies will be short. These...

Creating and executing an effective growth strategy is where a lot of successful Makers hit a stumbling block. Their wine and spirits products are selling well, there’s demand and room for expansion, but what do the next steps look like? LibDib’s Director of Maker Experience, Tanya Riesbeck, has...

This year we've weathered a pandemic, riots, double-digit unemployment, a contentious election year, a labor shortage, and now the most expansive fire in California history. If what doesn't kill us makes us stronger, then we should be Ironman by now. It's enough to make you crawl into your cellar...

Did you know that by segmenting your audience into universal “buckets,” or like-minded groups, you can better target your messaging and get better results from your print and digital marketing projects? “Buckets” is a helpful term that describes grouping your customers into categories that reflect...