SURVEY: AI Readiness for Wineries / $100 Gift Card Drawing Apirl 30 The Weinheimer Group is running a 2-minute AI Marketing Readiness Poll right now — gathering data on where wineries actually stand with AI readiness as it relates to marketing and brand visibility. I'll present findings at the 2026...

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

With Activ8 Commerce, you can offer your customers the opportunity to give the truest zero-waste gift of all: an experience. Activ8 Commerce has a gift card program that has your customers’ needs at heart. Unlike other internal gift card programs, Activ8 Commerce gift cards can be redeemed in your...

POSTED BY Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas...

What we’re seeing Holiday and event weekends are where wineries make their money — and also where tasting rooms get the most stressed. Lines back up, staff get flustered, and POS screens fill with clutter right when teams need simplicity. How vinSUITE TabletPOS helps TabletPOS is built for exactly...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

Your Holiday Storefront Checklist Before the first gift order rolls in, make sure your entire commerce setup is ready to shine. Here’s a quick checklist: POS + Online Store — Synced & Tested Your tasting-room POS and eCommerce site (whether you use Activ8 eCommerce or Shopify) run seamlessly with...

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...