In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far:   1. Tracking Member Churn: A Critical Oversight for Retention Surprisingly, 40% of wineries don’t track their membership churn—the rate at which members leave the club. Without churn data, understanding why members are leaving becomes difficult, making it challenging to take proactive steps to keep members engaged. Tracking churn allows wineries to spot trends, like when members are most likely to leave or what offerings might need improvement. For wineries new to tracking churn, the Wine Club Scorecard offers straightforward steps and retention strategies to reduce attrition and maintain a thriving membership.   2. Offering Flexible Membership Options: Personalization Matters While traditional wine

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on the basics: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do. 🍷✨ What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who s

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what Awtomic Moments is designed to do.  What Makes Awtomic Moments So Unique? Awtomic Moments is an industry-first tool that visualizes a customer’s membership journey, making it easy to see: ✅ What rewards they’ve earned ✅ What’s coming next ✅ Why it’s worth staying in the club By gamifying retention, wineries can create excitement, anticipation, and long-term loyalty—turning passive subscribers into engaged advocates who stick around for years. But that’s just the beginning. Let’s dive into some innovative ways to use Moments to maximize retention and revenue. Reward Loyalty Over Time 💡 Give members something to look forward to with milest

We are currently recruiting for a Wine Club Associate who as part of the Direct to Consumer team will be responsible for promoting wine sales through virtual channels. The Wine Club Associate will also be responsible for all aspects of customer service and wine club administration including inbound and outbound telephone calls and e-mails, wine order processing and upselling, problem research and resolution, maintenance of club schedules for shipments and orders, invoice preparation / verification and wine club database management / reporting. Responsibilities also include coordinating club operations with other departments, representing the Winery at Wine Club events and monitoring compliance of wine shipments with state regulations. See more details and apply here:https://www.wineindustry.jobs/jobs/59330748-wine-club-associate-at-st-francis-winery-and-vineyards

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help you make the most of the holiday season. 📊 Analyze Your Data for Strategic Insights ☐ Dive Deep into Past Q4 Data: Review past Q4 sales data to identify trends in customer preferences and purchasing behavior. Understanding what worked (and what didn’t) will help you refine your approach. If you’re a new winery or your previous platform didn’t capture detailed data, focus on setting up robust data tracking this year. Use this Q4 as a baseline to gather insights that will guide your future strategies. Don’t hesitate to experiment with different marketing tactics to see what resonates most with your customers. ☐ Segment Your Audience: Utilize data segme

Tasting rooms are a great place to connect with your customers and provide an educational and memorable experience for both new and loyal guests, each and every time. To maximize revenue and create a memorable experience for your tasting room visitors, it’s key to implement effective strategies that encourage and increase wine sales. The Corksy growth experts have compiled a list of proven techniques to help you sell more wine in your tasting room. 1. Effective Marketing Consider implementing these marketing strategies to attract more customers to your tasting room and, ultimately, sell more wine: Online Presence:  Create a clean, easy-to-navigate website with an up-to-date tasting room schedule, information about your tasting room offerings, and engaging content such as blog posts or videos about wine education and experiences. Check out our tips on creating a successful winery website here. Social Media Marketing:  Leverage social media platforms like Instagram,

It may only be Christmas in July, but the busy holiday season is right around the corner! Not to worry, we're here to help you prepare with our comprehensive checklist to sell more wine in Q4. 📈 Analyze Your Data ☐ Analyze past sales data to identify trends and anticipate customer preferences. ☐ Look back at campaigns from previous years (if applicable) and review the success of each campaign. What were your open, click, and unsubscribe rates for different emails? What campaigns generated the most revenue? ☐ Review your sales by channel reports to identify your products sold by month through eCommerce, tasting room, and any other sales channels you have. ☐ Create segmented audiences based on previous holiday shopping trends for best results. Who purchased from you in previous Q4s? Which customers ship to multiple addresses during the holidays? Who shops during your Black Friday and/or Cyber Monday sales? ☐ Review successful and unsuccessful campaigns from previous yea

From the moment a customer clicks ‘add to cart’ to the second the wine arrives at their doorstep, it can be challenging to have your brand felt throughout the buying process. In this webinar, Wineshipping and WineGlass Marketing shared how customer expectations are changing, why branding during the shipping process matters more than ever, and best practices to deliver an unmatched experience during the shipping process. Consumer Expectations are Evolving Consumers today are more tech-savvy and have the expectation that they’ll receive an Amazon-like experience during the shipping process, including real-time updates and shipping visibility. Consumers want to feel as though their package was wrapped up, shipped, and delivered by you. However, since most wineries utilize generic carrier notifications, the brand experience can be lost. Take back control of your brand’s experience during the shipping process with customized, branded shipping notifications that drive

Introducing… VinesOS Product Upsells We are excited to share our newest feature to help wineries sell more online and improve the customer shopping experience: Product Upsells.  Upselling is not only a great way to optimize the value of every sale and grow your winery’s DTC revenue, but the personalization it offers has also become an expectation of Gen Z and Millennials. With VinesOS Product Upsells you can quickly spotlight and promote the wines your customers will love, whether it is on their Shop pages, the Checkout page, or when members are logged in. On the POS, your sales staff can recommend wines based on what your customers like while tasting. VinesOS Product Upsells enables: wineries to recommended wines in a separate section called 'You May Also Like...'. Wines can be automatically recommended based on the VinesOS algorithm or can be mapped manually.  the suggestion of alternate wines to prevent losing sales if releases are out of st