Wine Ignored Influencers. Now It Needs Them. The wine industry once mocked influencers. Now, even Forbes is saying we may need them. As wine faces declining consumption and changing buyer behavior, the voices once dismissed as “unserious” are starting to look a lot more powerful. Read the Forbes article → What’s interesting is, we’ve been talking about this shift for a while. Last year, we hosted a webinar with MiniSocial on how wineries can use micro-influencers and user-generated content (UGC) to drive engagement and sales. Here’s what still holds true: UGC outperforms brand content—everywhere Content created by real customers feels more natural—and consistently drives higher engagement across social, ads, and email. Micro-influencers build trust faster Smaller audiences, but far more engaged—and far more believable than traditional ads. Your customers are your best marketers UGC shows how people actually experience your wine&md

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most effective drivers of wine club engagement and conversion when paired with Meta’s advanced targeting and advertising tools. With 72% of wine consumers aged 35–65 actively using Facebook, this is not just a social network—it’s an opportunity to build real relationships, deepen loyalty, and guide new members into your wine club. Yet most wineries still treat Facebook as a newsfeed instead of a growth engine. Sporadic posts, static bottle shots, and low engagement can’t compete with a thoughtful strategy that uses Facebook the way it was meant to be used: to connect, converse, and convert. Let’s explore how to turn Facebook into a true wine club acquisition chann

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers, stability for wineries, and in many cases, less operational strain. We asked four leading technology providers (Awtomic, Commerce7, OrderPort, and VinSuite) to share their insights on how wineries can successfully add or adapt subscriptions. We also gathered a few winery examples to show how creative models are being used today. This list is in no way exhaustive, there are many winery DTC software/SaaS providers with options, and the landscape is continuously evolving. For a deeper dive, check out this article by WineBusiness Monthly with all the providers, trends, and a very helpful comparison chart. What Are Wine Subscriptions? At their core, wine subscriptions are a modern twist on the tradi

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs?  Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The panel shares field examples from tasting rooms and clubs, then maps them to simple operational changes you can test this quarter. You’ll leave with practical ways to shorten the join flow, add flexible commitment (pause/skip/swap or prepaid), and build habit-keeping touches between shipments—plus the metrics that show it’s working. What you’ll learn Reduce tasting-room friction: capture contact earlier and streamline the join flow. Flexible commitment: pause/skip/swap and prepaid balances convert “almost” members and save cancels—without discounting. Between-shipment engagement: one planned touch + a simple cancel-save step k

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations.  Taking place online on Tuesday, July 15, and Wednesday, July 16, 2025, the Symposium features six sessions, more than a dozen speakers, and data-backed content designed to give attendees clear, tactical steps for immediate application. The event is free to attend and begins each day at 9:00 AM PDT. Register at wineclubsymposium.com or directly via GoToWebinar. With wine clubs generating as much as 60% of DTC revenue for top-performing wineries, this year’s agenda focuses on increasing profitability through strategic customer targeting, member experience innovation, and operational efficiency. 2025 Wine Club Symposium Agenda Day 1 – Tuesday, July 15 9:00–9:50 AM PDT— State of the

    In our analysis of Wine Club Scorecard responses, some surprising trends have emerged. Many wineries are missing crucial strategies that could dramatically boost growth and member engagement. Here are some of the biggest opportunities revealed so far:   1. Tracking Member Churn: A Critical Oversight for Retention Surprisingly, 40% of wineries don’t track their membership churn—the rate at which members leave the club. Without churn data, understanding why members are leaving becomes difficult, making it challenging to take proactive steps to keep members engaged. Tracking churn allows wineries to spot trends, like when members are most likely to leave or what offerings might need improvement. For wineries new to tracking churn, the Wine Club Scorecard offers straightforward steps and retention strategies to reduce attrition and maintain a thriving membership.   2. Offering Flexible Membership Options: Personalization Matters While traditional wine

vinSUITE Launches Revolutionary Wine Club Scorecard Assessment Personalized 20+ page reports provide wineries with strategies to improve wine club acquisition, retention, and member value. Napa, CA, October 22nd, 2024 – vinSUITE, the leading provider of direct-to-consumer (DTC) software for wineries,  is transforming how wineries grow and optimize their wine clubs with the launch of its innovative Wine Club Scorecard. This powerful new resource provides wineries with a personalized, 20+ page report filled with data-driven insights and strategies that can unlock the full potential of their wine club programs.  Leveraging over two decades of experience helping wineries grow their DTC channels, vinSUITE developed the Wine Club Scorecard to deliver critical insights in under 10 minutes, without disrupting daily operations. With wine clubs contributing as much as 39% of DTC revenue according to Silicon Valley Bank’s 2024 State of the Wine Industry Report, optimizing

Industry Leaders Gather at vinSUITE's Virtual Wine Club Symposium 2024 Two-day free event features industry insights and data-driven strategies for wine club growth. Napa, CA – July 8, 2024 vinSUITE announces its 2nd Annual Virtual Wine Club Symposium, scheduled for July 16-17, 2024. Building on last year's success, this free, virtual two-day event offers wine club professionals cutting-edge insights on industry trends, AI applications, and data-driven strategies to boost member engagement and retention. Last year's inaugural event attracted over 200 registrations and received overwhelmingly positive reviews. This year, the symposium has already surpassed that total, indicating growing interest and the value it provides to the wine industry. "In today's rapidly evolving wine industry, staying ahead of the curve is crucial," said Jason Curtis, President of vinSUITE. "Our symposium brings together top experts to provide actionable strategies that wi

myWineClubApp™ Delivers Club Notifications Instantly Custom Wine Club Apps starting @ $69/mo Pricing starts at $69/mo 🔥🔥🔥 If your wine club members complain they don't receive your emails, this message is for you. 🤗 You are not alone... Roughly 50% of your emails are devoured by spam filters. Too many critical wine club messages aren't reaching your best customers...disappointing them and you. What's a wine merchant supposed to do? Here's a solution: myWineClubApp™ -- the world's first wine club web app delivering 100% filter-free messages directly to your best customers' phones. No email spam filters. No SMS compliance hassles. Just relevant club news delivered directly to your customers' home screens using an affordable mobile web app customized for your brand. Trusted by leading brands from Starbucks to Nike, mobile apps provide a direct communication channel to your best customers.  And now, even the smallest wine brands can offer

Wine Club Communication Breakthrough! Revolutionary Wine Club Messaging App Pricing starts at $69/mo 🔥🔥🔥If your wine club members complain they don't receive your emails, this message is for you. 🤗 You are not alone... Roughly 50% of your emails are devoured by spam filters. Too many critical wine club messages aren't reaching your best customers...disappointing them and you. What's a wine merchant supposed to do? Here's a solution: myWineClubApp™ -- the world's first wine club web app delivering 100% filter-free messages directly to your best customers' phones. No email spam filters. No SMS compliance hassles. Just relevant club news delivered directly to your customers' home screens using an affordable mobile web app customized for your brand. Trusted by leading brands from Starbucks to Nike, mobile apps deliver a direct communication channel to your best customers.  And now, even the smallest wine brands can offer their customers the convenie