You may have heard of “SaaS” before, the acronym the stands for Software as a Service. Zoom, Netflix and Google Workspace are all SaaS examples, where you pay for a monthly or annual subscription to use a software. “TaaS” may be less familiar. It refers to Technology as a Strategy, and it came across my desk in an email from Ben Gibson, the founder of Winehub, when he detailed the program for the DTC Wine Unleashed events this week and next week in the Willamette Valley, Paso Robles and Napa. Technology as a Strategy, or TaaS. I’ll be joining the speaker lineup to talk about TaaS, and I’d love to hear your thoughts about it too. We can think about TaaS this way: How does technology, and specifically different platforms, create the conditions for success? TaaS can save your wine business hours, and it can make your wine business dollars. What does this look like for YOU, at your winery? How does technology set you up to succeed? Here are three things

We are excited to partner with Winehub for DTC Wine Unleashed, a premier event series designed to equip wine industry professionals with actionable strategies and a clear roadmap for success.  Each event features a panel of esteemed industry leaders. We're proud to share that our team members, local to each region, will be joining the conversation as panelists. November 13th – Ponzi Vineyards – Willamette Valley, Oregon David Dennigmann, VP of Sales 1:30pm Arrival 2pm Start | 5pm Happy Hour Register Here - Williamette Valley November 17th – Ava Hotel - Paso Robles, California Aaron Dean, VP of Operations 1:30pm Arrival 2pm Start | 5pm Happy Hour Register Here - Paso Robles November 19th – Clos Du Val Winery – Napa Valley, California James Silver, Chief Sales Officer 4:30pm Arrival 5pm-7pm | Network | Learn | Meet the Teams Register Here - Napa Valley

A traveling series designed expressly to help wineries turn insights into measurable growth.  That’s the idea behind the Winehub DTC Wine Unleashed tour, happening next month with stops in the Willamette Valley, Paso Robles and Napa. Enolytics is pleased to take the stage alongside fellow thought leaders in the space of wine, technology and growth through smart data. Winehub is a modern platform built on Shopify specifically for wineries. It streamlines wine club management, online sales, inventory, and allocations in one flexible system, helping wineries to simplify operations and deliver a better customer experience. Paired with Enolytics, Winehub turns sales and membership data into actionable insights that drive retention, loyalty, and growth. Each session on the tour is part workshop, part think-tank, and 100 percent focused on helping wineries harness their data to drive DTC success. Here’s what you can expect on tour: Hands-on learning. Discover how Win

Migration Planning | Growth Tactics | Shopify For Wine | Ask Us Anything DTC Wine Unleashed is a highly tactical afternoon event designed to help wineries build an end-to-end, scalable DTC system they can actually implement. With the acquisition of WineDirect Software by Commerce7, wineries across the globe are re-evaluating their tech stacks and looking for clarity, efficiency, and results. This event goes beyond platform demos. Attendees will leave with a full-stack DTC blueprint — from DTC mechanics to storefront, fulfillment, retention and compliance — and a clear path forward. Register here.