April 28th – Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine Intelligence Global Wine Brand Power Index reveals an industry-wide erosion of brand equity arising from the disruption to shopping and...

The packaging supply chain is sending mixed signals this month – not quite cause for alarm, but enough yellow lights to keep procurement teams on their toes. Let’s start with the good news: fuel costs edged down from July's $3.779 to $3.744 per gallon in August. But before we celebrate, some...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

Yellow Tail and Casillero Del Diablo Remain the World’s Most Powerful Wine Brands Amid a Picture of Eroding Brand Equity for Wine Brands Worldwide: Building on feedback from over 25,000 wine consumers in 25 markets – representing over 400 million wine drinkers globally – the fourth annual Wine...

It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

Learn how your winery (or craft beverage business) can leverage RFPM filters and digital marketing for success. Ready to take your winery's sales to the next level? Imagine learning a few simple tricks that can not only boost your bottom line but also help you connect with your customers like never...

MARLBOROUGH, New Zealand & SONOMA COUNTY, California / May 4th, 2021 – New Zealand based Wine Technology Marlborough, the developer of industry leading winery automation technology, VinWizard, announced its sale today to Sonoma County based Wine Technology Inc. Production automation system,...

Spring is the best time of year for starting a backyard garden as the snow melts and the grass turns from yellow to green. For gardeners, it's an exciting time to begin a vegetable garden full of asparagus, beets, carrots, lettuce and other earthy crops. For deer and other wildlife, it gets even...