“The number one thing wineries need to do in 2021 to grow their eCommerce sales is utilize personalization,” says Zach Kamphuis, General Manager of Commerce7... The post Winery eCommerce Data Reveals Keys to Growing Sales appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/23/winery-ecommerce-data-keys-growing-sales?utm_source=rss&utm_medium=rss&utm_campaign=winery-ecommerce-data-keys-growing-sales Published Date:Wed, 23 Dec 2020 19:41:32 +0000 

Dozens of wine industry pros shared insight with Outshinery last year. The second in a 2-part series, here are more essential moves you can implement into your 2021 marketing plan. Did you catch Outshinery’s On the Spot series? If you missed all or some of it, that’s no problem. All the replays are available on our resources page, so check it all out there.  There are hours of free content, packed with tips and perspective from some of the most admired voices in the wine industry.  Only interested in the highlights? That’s cool too. We combed through the replays to find a few key nuggets to take with you into 2021. If you get tempted to absorb the full-length corresponding conversation, just click the link to make that happen. Also: If you missed it, check out part 1 of this series for more moving insight. Sound good? Let’s jump in. Optimize the “preview” text when sending client email campaigns Guest Expert: A

Join Commerce7 and Sovos ShipCompliant for a look at the latest stats and trends in direct-to-consumer (DTC) wine, and how you can leverage them in growing your business. Specifically, experts from each team will share findings from the Commerce7 2022 Data Book and the Sovos ShipCompliant 2023 Direct-to-Consumer Wine Shipping Report, which is produced in partnership with Wines Vines Analytics, including: Insights on successful wine club programs Ecommerce best practices that drive bigger carts Tasting room tactics that feed DTC success DTC shipping trends by region, varietal, average bottle price and destination state This webinar will be of interest to wineries of all sizes that are selling and shipping direct-to-consumer via website, club, subscription and tasting room channels. May 18th, 10:00am PT REGISTER HERE (You will be taken to Sovos' website) *Can’t attend the live webinar? Register anyway and we’ll send you a link to the recording afterwards! SPEAKERS:

Customers can now sync their Commerce7 data with Community Benchmark  September 22, 2022 (Vancouver, BC, Canada) - Modern commerce platform for wineries, Commerce7, announces an official partnership with Industry benchmark provider, Community Benchmark. The partnership provides Commerce7 clients with free access to exclusive comparisons to peer wineries. Through automated Community Benchmark comparisons, wineries can easily see where their trends are excelling and also where there is opportunity to improve. “Many wineries have a sense of what they do well and what they plan to improve, but having access to extremely relevant benchmarks takes a lot of the guesswork out of the planning,” explains John Keleher, Founder of Community Benchmark. “Often, we find trends that wineries don’t know about - but should.” “We are very excited about the integration with Community Benchmark,” said Zach Kamphuis, Vice President of Business Development at Co

January 13th, 2022 — The Databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2021 and will shape the winery DTC industry for years to come.  Over the year, wineries that implemented subscription style clubs saw 48% of members sign up from their website, compared to just 19.5% for traditional clubs and club members made on average 4.17 orders before signing up for the club.  2021 was a great year for many in the wine industry. The ecommerce channel, which saw great growth during 2020, has pulled back to a much higher baseline. This growth combined with tasting rooms being open again has resulted in a stellar year for direct-to-consumer sales. “We’re really excited about what we found this year,” states Zach Kamphuis, VP of Business Development at Commerce7. “Digging through our data we’ve found a lot of great insights that we’re lo

How to Boost Wine Club Membership

An increase in wine club convenience equates to an increase in wine club members and membership retention. —Zach Kamphuis, general manager, Commerce7 Why should a consumer sign up for a wine club instead of just buying the wines ad-hoc? Traditionally, the added value of joining the wine club is the member benefits. Most member benefits, […]

Now Commerce7 users can seamlessly manage tasting room reservations, increase event sales, and elevate the guest experience.  [Vancouver, B.C. September 2, 2021] — Leading direct-to-consumer wine e-commerce software maker Commerce7 announced today it has officially integrated with Tock, which provides the hospitality industry with an all-in-one online reservations, table management, takeout/delivery, and events system. This latest upgrade makes it easier for wineries to leverage the power of both platforms, helping them increase sales and integrate data across multiple channels by offering a complete view of their guests and customers. Additionally, the Tock integration further expands the fast-growing Vancouver-based e-commerce company’s capabilities, which also offers POS, e-commerce and CRM capabilities for wineries. Tock allows wineries to seamlessly manage tour and tasting room reservations, improve and simplify event sales and marketing, and elevate guest experie

Winery eCommerce Data Reveals Keys to Growing Sales: “The number one thing wineries need to do in 2021 to grow their eCommerce sales is utilize personalization,” says Zach Kamphuis, General Manager of Commerce7... The post Afternoon Brief, December 23rd appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2020/12/23/afternoon-brief-1765?utm_source=rss&utm_medium=rss&utm_campaign=afternoon-brief-1765 Published Date:Wed, 23 Dec 2020 21:01:46 +0000 

December 10th, 2020 – The databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2020 and will shape the winery DTC industry for years to come.  Over the year, members who were able to edit their package increased their average order value by 20.7% and proved less likely to churn – we saw churn decrease by 50% when members were provided more flexibility.  2020 was a turbulent year for the wine industry. COVID-19 forced the industry to change and adapt in many ways. Although there were many challenges presented, the year also provided a lot of opportunity. While tasting room traffic was down, ecommerce sales were up significantly compared to last year and 63% of online sales came from new customers buying online for the first time.  “We’re really excited about what we found this year,” states Zach Kamphuis, Sales Manager at Commerce7. &l

As the wine industry faces unprecedented challenges with COVID-19, wineries have had to grapple with how to engage their customers now that on-site visitation has been banned or restricted. For decades, the tasting room has been a central component of DTC sales, but now wineries must turn to digital channels to continue growing. Commerce7, the two year old customer centric platform that is leading the wine e-commerce revolution, has partnered with Vimbibe to unlock new digital engagement channels that had, until now, been out of reach for the wine industry. Thanks to this partnership, Vimbibe exclusively offers Commerce7 users the ability to text their customers and open new lines of communication with their customers. “Vimbibe had been in development long before COVID-19, but today especially, customers want the ability to create deeper relationships with brands on their terms. Email marketing is a great tool, but realistically only 20-30% of emails are ever opened. With t