We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...
Read MoreAfternoon Brief: Announcing Historic Launch of 2025 Old Vine Conference in California October 31 - November

In a pioneering partnership, the prestigious Old Vine Conference (OVC) is teaming up with Zinfandel Advocates & Producers (ZAP) and other notable organizations including California Wines, Lodi Wines and the Historic Vineyard Society to host an extraordinary event series from October 31 to November 4, 2025 in Northern California...

We can finally say that 2022 Harvest has started across the PNW. California's been harvesting for some weeks now, while Oregon and Washington are just starting. The first comments from the industry report a smaller harvest in terms of yield, with smaller berries but, generally speaking, higher...
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Vines' nutrient needs vary across the season, and bloom is a particularly sensitive time. Leading up to bloom, you want to make sure your micronutrients are on point. Boron and Zinc for instance are crucial if you want to ensure good set. On the other hand, too much nitrogen can reprogram your...
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