"Podcasts get you the most traction out of any media out there!”  ~Katherine Cole, founder of The Four Top podcast and instructor for the recent Outshinery client workshop. Access the replay here. Catch the three reasons why podcasts are so “sticky” according to Katherine Cole, founder of The Four Top podcast and instructor for the recent Outshinery client workshop. If you weren’t one of our clients in attendance, but if you’re interested, here’s a recap: This is “listening by appointment” They build implicit trust People aren’t skipping the ads Don’t miss all the background on this list, plus all that GOLD from Katherine and her co-panelist, Steve Raye of Bevology Inc. and the Italian Wine Podcast Channel’s, “Get U.S. Market-Ready with Italian Wine People”.

Podcasting for the wine industry Outshinery client-exclusive workshop Save your seat now! Not yet an Outshinery client? Win a free ticket here. Join our expert panel for an Outshinery client-only workshop that will guide you through this topic and empower you to take growth action within this medium. Podcasting for the wine industry March 23, 2022 10am PST | 1pm EST RSVP now. In this session, you’ll get actionable tips from some of the wine world’s most talented podcasters, including Steve Raye, Bevology Inc. and the Italian Wine Podcast Channel’s, “Get U.S. Market-Ready with Italian Wine People” and Katherine Cole, wine writer and creator of The Four Top podcast. You’ll walk away with: Tools and tips for starting your own podcast Strategies to be a guest on well-known podcasts An understanding of ad placement in podcasts Learn how to demystify the untapped potential of podcasting for the wine industry. When consumers can’t taste your p

Podcasting for the wine industry Outshinery client-exclusive workshop Save your seat now! Not yet an Outshinery client? Win a free ticket here. Join our expert panel for an Outshinery client-only workshop that will guide you through this topic and empower you to take growth action within this medium. Podcasting for the wine industry March 23, 2022 10am PST | 1pm EST RSVP now. In this session, you’ll get actionable tips from some of the wine world’s most talented podcasters, including Steve Raye, Bevology Inc. and the Italian Wine Podcast Channel’s, “Get U.S. Market-Ready with Italian Wine People” and Katherine Cole, wine writer and creator of The Four Top podcast. You’ll walk away with: Tools and tips for starting your own podcast Strategies to be a guest on well-known podcasts An understanding of ad placement in podcasts Learn how to demystify the untapped potential of podcasting for the wine industry. When consumers can’t taste your

Industry Experts Share Their 3-Tier Insights The 2nd Annual 3-Tier Wine Symposium will leverage channel experts from all facets of the three-tier system who will present a full day of information designed to help winery owners, executives, and sales & marketing professionals learn more about the complicated, but necessary, world of distributor and buyer relations. Attendees will leave with the tools and techniques needed to grow their brand and maximize profitability. Building upon the foundation of last year's event, this year’s conference will include two panels featuring successful wine buyers and their perspective insights into buying behavior changes and purchasing trends in general. The program will also include a category overview, the impact of technology, small producer success stories and more. 2020 Featured Speakers:   Katie Calhoun President / Calhoun & Company Communications Michael De Loach Owner & President / MD Wine Industry Consulting