We are so excited to announce an exclusive partnership with Board & Hungry Sonoma! Owned and operated by Sonoma County native Adrian Olliffe, Board & Hungry is a premier culinary experience dedicated to celebrating the art of cheese and charcuterie boards. Fueled by an unwavering passion for...

We’re not debating calories or whether that charcuterie board counts as an appetizer or dinner. We're talking about the IRS tightening the rules for deductible meals. Starting January 1, 2026, some winery meals that have historically been deductible will become completely nondeductible. Same...

The wine club isn’t dying. It’s being rewritten. Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed. What has changed is the lifestyle of the people in them. In 2026, the strongest force shaping wine club behavior is the Millennial generation — not...

The countdown is on, our Holiday Open House & Marketplace is less than 1 week away, happening Saturday, November 22nd from 11AM to 3PM! We’re thrilled to welcome back some of your favorite Grand Cru member wineries and craft artisans, along with a few new faces you won’t want to miss. Returning...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

A WINERY GUIDE TO AVAILABLE RESEARCH You know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your homework first. And no, we don’t mean journaling your feelings over a glass of Pinot. We mean secondary...

The holidays are coming up fast, and we’re so excited to invite you to our Holiday Open House + Marketplace on Saturday, November 22nd at Grand Cru Custom Crush! With less than six weeks to go, this is the perfect way to kick off your holiday shopping early (before the crowds!) — and enjoy...

Turning Summer Visitors into Long-Term Customers How to make sure they come for the pour and stay for the story Summer is finally here, and tasting rooms are buzzing with sunhats, selfie sticks, and road-trippers on the hunt for their next favorite wine. The influx is real: tasting room visitation...

Mark your calendars! Our Annual Summer Open House + Marketplace is happening Sunday, June 22nd from 11 AM to 3 PM, and we’re not just pouring great wine this year, we’re serving up some of the most exciting food in Sonoma County. This year’s culinary lineup is built for flavor-lovers and it’s one...

Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match. Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants more of these things, and they...