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Sonoma Sterling Announces an Exclusive Partnership with Board & Hungry Sonoma!

We are so excited to announce an exclusive partnership with Board & Hungry Sonoma! Owned and operated by Sonoma County native Adrian Olliffe, Board & Hungry is a premier culinary experience dedicated to celebrating the art of cheese and charcuterie boards. Fueled by an unwavering passion for...

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Sipcrü Studios Partners with Corksy to Bring Winery Brands into Film and Television Productions

Upcoming opportunities include wine placements in new studio productions, including an MGM feature starring Charlize Theron. IRVINE, CA — Sipcrü Studios, a media placement company connecting wineries, spirits, and craft beverage brands with major film, television, and streaming productions,...

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From Club to Click: Rethinking Wine Memberships

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

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Summer Winery Marketing Strategies to Boost Sales

Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven...

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Taste of Sonoma Memorial Day Sale!

Taste of Sonoma Memorial Day Sale! Save $15 on Admission Through May 28 Save $15 on all admission types through May 28 for Taste of Sonoma on June 21 at Kendall-Jackson Wine Estate & Gardens. Produced by Sonoma County Vintners, this beloved annual event has been named as a Best Wine Festival in the...

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Winery Tasting Room Strategies for Wineries to Increase Traffic and Sell More Wine in 2024

Winery tasting rooms operate in a dynamic and ever-evolving industry, requiring them to stay ahead of the curve. The Silicon Valley Bank’s State of the Wine Industry 2024 report predicts a resurgence in tasting room visitation, with an expected growth in 2024. As the industry rebounds, wineries...

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Sous Chef at St. Francis Winery and Vineyards (Santa Rosa, CA, USA)

We are currently recruiting for a Sous Chef who will partner with our Executive Chef, assisting in the creation of an exceptional culinary program for the winery that showcases our outstanding wines while providing exceptional wine country experiences for guests. The Sous Chef will be responsible...

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Travel Trends for Harvest Visitation

Can you believe it’s March? Soon rain will abate, buds will break, and Q2 will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build upon...

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Trends Shaping Travel This Summer

TRENDS SHAPING TRAVEL IN 2024 Can you believe it’s summer? Soon Memorial Day will be here before we know it along with, hopefully, tourists. This blog starts by summarizing a recent Forbes study about travel plans this year, and then we wrap up with a summary of some trends we think you can build...

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