Perhaps you’ve seen the hype around ‘full-cycle’ promotions management and you’re wondering— what exactly does that mean? From managing depletion allowances and processing billbacks to steering distributor sales incentives for success, three-tier wineries and importers must focus beyond pricing...

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wonder that planning and executing successful promotions are often a WAG. The problem is – while you can get lucky or...

Are your three-tier pricing management tools and processes giving you the ability to price your wine and evaluate trade spending correctly? After all, tracking, optimizing, automating, and reporting on all your DAs, trade spending, and promotions is how you’ll stay competitive, protect your brand,...

It’s already 2022, but how your winery or import business approaches pricing and trade spend management might be stuck in Y2K. Good news. It’s not too late to resolve to update and repair your approach to depletion allowances, distributor incentives, and promotions to make this year the most...

Tradeparency is happy to announce the latest release of their full-cycle trade promotion management solution: the first-ever system to automate billbacks and depletion allowances between wineries and top national distributors. Read the full press release now.

Do you have the complete picture of your trade spending? Suppose you’re basing promotion costs off depletion allowances only, or you’ve fallen into one or more of the common traps listed below. In that case, you’re likely losing visibility over a shockingly large portion of the expenses. In the...

At Andavi Solutions, we interact with a wide array of wine & spirits sales teams. When it comes to those who consistently achieve high levels of sales performance, we’ve discovered 5 habits common to all of those high achievers. 1. They measure what really matters. Everyone is familiar with the...

The changing landscape of sales Nearly every advancement in professional selling is due to the use of technology. When you fold in the rapid evolution of consumer behavior - such as independent online research and social media - you have a perfect storm that will leave most salespeople bobbing...

National account management plays a vital role in the three-tier alcohol distribution model, encompassing the management and coordination of relationships between suppliers, distributors, and national account customers. This article explores the concept of national account management, its...