Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

Gift Card Programs open the door to new customers, promote brand awareness, and can increase sales. Gift Cards are some of the most popular gift items during the holiday season but can also offer a steady revenue stream all year round. The OrderPort Gift Card program allows you to offer physical...

POSTED BY Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

The holiday season is one of the busiest times of the year for wineries. Customers are looking for the perfect gifts, stocking up on their favorite bottles, and attending festive gatherings where wine is often at the center. For wineries, it's also a time when operations can become complex and...

SEATTLE, WA – August 27, 2025 – Bottle360, the leading all-in-one DTC winery software platform, today announced the launch of WineWallet™, a groundbreaking loyalty, rewards, points, and subscription club program designed to deepen customer engagement, attract new consumers, and drive...

Spoiler Alert: You’re Not Alone Across multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! What can we do to increase conversion to club when guests come in? STATE OF OUR CURRENT RESOURCES –...

OND – these three letters have a BIG impact for wine industry professionals. October, November, December – the three busiest months of the year. The pursuit of annual sales targets, orchestration of corporate gifting initiatives, and the crafting of captivating events and strategic marketing...

With Activ8 Commerce, you can offer your customers the opportunity to give the truest zero-waste gift of all: an experience. Activ8 Commerce has a gift card program that has your customers’ needs at heart. Unlike other internal gift card programs, Activ8 Commerce gift cards can be redeemed in your...

Jose Aceves, of Dutton Ranch, Named Vineyard Employee of the Year At Newly Named “Fundación de la Voz de los Viñedos” Event SANTA ROSA, Calif. (February 27, 2023) – News was being delivered throughout the day at the newly named Fundación de la Voz de los Viñedos’ 5th...