If you’ve been debating whether 2026 is the year to invest in your gifting channel, it’s time to sip on these facts: Wine is inherently giftable — birthdays, holidays, corporate milestones — making it one of the best categories to capitalize on the massive, largely untapped online gifting market....

Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

Event Type: Conference

Location: Wine Sales Symposium

Date: 5/13/2026

Corporate gifting is quickly becoming one of the strongest growth channels in the wine industry. In this session, Jessica Luke of Jackson Family Wines and Jessica Smith of WineDirect Fulfillment share how wineries can capture this demand with streamlined operations and tailored gifting experiences....

Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top. The truth is, the brands winning in this space aren't just riding the trend. They're building dedicated gifting infrastructure to squeeze every last drop from tis big opportunity. Wineries and beverage...

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are...

Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July. And while most people are watching cozy movies and pretending it’s snowing outside, here’s a better question for wineries: Are you ready for your holiday season? October, November, and December (OND) are...

As the busiest time of the year for wineries approaches, it’s crucial to prepare strategically for Q4 to ensure you’re capturing every possible sale. Whether you’re focusing on Direct-to-Consumer (DTC) channels or looking to expand your reach through events and collaborations, this guide will help...

Have you heard the term Marketing Supply Chain (MSC)? We are all familiar with the traditional supply chain but what about a supply chain specific to supporting marketing needs? Event marketing, demand generation, customer advocacy and channel programs require constant logistic management. The...

The Silicon Valley Bank (SVB) State of the US Wine Industry Report 2024 and the 2024 SOVOS/ShipCompliant DTC Wine Shipping Report came out last month, and the picture they paint is a little hard to make out. Is consumer spending on wine truly up, or down? How much are abstainers affecting the...