We live in a world where distributed brands have to do real work to help customers find the best and right place to buy, wherever they are. The old answer was the “retailer locator”: a sad cluster of outdated pins on a map, with no genuine path to purchase and a short whitelist of stores that...
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NAPA, CA - WINEGLASS MARKETING, LLC announced today that Kristyn Dunlap had joined the firm to direct and lead the account services group. Dunlap is a seasoned marketing and advertising leader with over 20 years of U.S. and global experience. She has spent the last three years consulting for brands...
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By Cheryl Durzy, Founder & CEO, LibDib From my desk here at LibDib, the recent closure of Drizly has been a topic of both professional and personal contemplation. Drizly wasn't just another tech startup; it was a pioneer in the compliant delivery of alcohol, blending innovative tech with a flair...
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When I start feeling optimistic, I imagine one or two people might read these blogs, (although I have a sneaking suspicion that they sit out on the internet equivalent of a doctors waiting room table between the large type Reader’s Digest and June 2004 People magazines). But I wouldn’t be able to...
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OUR FIVE TOP MARKETING PRIORITIES FOR 2024 TACKLE THE NEW YEAR LIKE A BOSS If you’re like most of us, the holiday marketing campaigns are well underway, and you’re now focusing on next year’s budgets and plans. Choosing your marketing priorities for 2024 is a bit like assembling IKEA...
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If COVID taught us anything, reoccurring sales are crucial to survival, and customers are surprisingly resilient and creative with changes in channel or delivery methods. The post-COVID conversations around alcohol distribution include the so-called “fourth tier” of instantaneous delivery...
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Through The Wine Shop on the Instacart Marketplace, Customers in 39 states and Washington D.C. Now Can Have Wine Boxes Delivered Directly to Their Door LOS ANGELES, CA, November 19, 2020 — DRINKS, the leader in online wine, today announced the expansion of its collaboration with Instacart to offer...
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Sales channels every winery can consider (or reconsider) now and in the days to come. Not that any of us should be headline chasers, but it’s hard to ignore the news that more people are buying online now than ever before. If you aren’t selling as much wine online as you’d like right now, that’s...
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