The past two months have left many Sonoma & Napa County residents wondering, “Why us?” How many times can we continue to go through this traumatic experience of wildfires? When we start to assess the damage caused by the most recent Glass Fire, we are reminded that there are many items that must be...

If you run a tasting room, you know this situation well. A guest has a great visit. They taste through the wines, fall in love with them, and decide to join the club. They set their shipments to pickup because naturally they are already planning their next trip back to the winery. But sometimes...

When growers talk about adopting new techniques, the conversation usually stays inside the rows — canopy decisions, new tools, new timing, new workflows. But the early adopters who come out of a season feeling confident tend to share one quiet habit: They stabilize the perimeter first. Not because...

The beverage alcohol industry is facing one of its most challenging periods in recent memory. Across the country, wholesalers are rationalizing brands, trimming SKU counts, and shifting portfolio priorities. Large players are consolidating, overhead costs are rising, and many wholesalers simply...

There’s no way to avoid conflict completely. Even in the best workplaces, people can disagree, miscommunicate, or get frustrated. The real question isn’t whether conflict will show up (because it will), it’s whether your executives know how to handle it. Leaders with strong conflict resolution...

The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers, and cannabis-based alternatives. (Source: Eric Asimov, New York Times, Oct 14 2025) Meanwhile,...

Conflict at work happens. Put a group of people together with different personalities, goals, and communication styles, and sooner or later, tensions flare. And that’s not always a bad thing! Healthy conflict can push teams to think bigger, innovate, and challenge assumptions. But when...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

How Wineries Can Use Simple SEO To Get More Tasting Room Traffic You need more people in your tasting room. You don’t have more money to spend on ads, and they’re not working as well as they used to anyway. You would like to get more traffic from searches on Google, but you’ve been told that SEO is...