Amanda Castorena and Merilee AndersonLet Amanda Castorena and Merilee Anderson dive into why virtual tastings should still matter to you: With travel costs on the rise, visiting wine country may feel less attainable for some customers. But that doesn’t mean wineries can’t still connect with their...

The answer to the blog title is the point of the Annual SVB Direct to Consumer Videocast, which is taking place this coming Wednesday, June 15th. You can sign up to receive the SVB DtC Report, receive a link to the live presentation, and a post-conference link to the videocast replay ----> [HERE.]...

Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value, and create personalized rewards program When it comes to wine club retention, wineries often focus on...

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the...

Tasting room guests aren't looking for just a pour – they're craving understanding and a deeper connection to your brand. Your guests want to know why your Pinot Noir vineyard is in a completely different location than your Cabernet Sauvignon vineyard. They want to grasp the unique ways that hills,...

Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

When it comes to wine club retention, wineries often focus on the fundamentals: great wine, exclusive perks, and occasional discounts. But what if you could gamify retention, making every shipment feel like a milestone and every year of membership feel like an achievement? That’s exactly what...

9 proven strategies to maximize Your October, November, December revenue October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order...

Let me peel back the curtain a moment, and share with you the two topics that have interested this wine + data audience the most over the past month or so. How to make money by using your data (here and here), and the video about how to sell more wine in wholesale. So this week, we thought we'd...