E-commerce soared from less than one percent of retail sales at the turn of the century to 16 percent two decades later. COVID-19 lockdowns alone drove online purchasing up six points, from 10 percent in 2019. Wine sales in the healthy $284 billion retail e-commerce market doubled from pre-COVID...

Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For more than 25 years, I’ve worked at the intersection of web development, ecommerce, branding, and operations,...

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

9 proven strategies to maximize Your October, November, December revenue October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order...

A winery website should do more than exist. It should work. It should sell wine, build relationships, and turn casual browsers into loyal wine club members. And if you're using Commerce7, you already have the right tool—now it’s about using it right. Because let’s be honest: most winery websites...

I was reading an article about early-spring gardening tasks, and they were suggesting that May was a great time for maintenance. The types of things recommended, such as cleaning and sharpening tools, checking bulbs and seeds for moisture or mold, mulching existing flower beds, and planning for new...

A lot happened in 2020! Maybe you missed some of our new features. We completely understand. That's why we created this list, so you don't miss a thing! Our team has been hard at work to roll out features and enhancements based on our clients' feedback. TabletPOS Features EMV readers are now...

MODERN WEBSITE DESIGN TRENDS PUT YOUR BEST FOOT FORWARD ONLINE. As humans, we have many good and bad qualities, but one thing we excel at is the ability to make rapid judgments. In fact, studies suggest that it takes merely a fraction of a second—about 50 milliseconds or 0.05 seconds—for...

In today’s digital era, a mobile-friendly website isn’t just a choice—it’s a necessity. For wineries, embracing mobile technology is crucial for enhancing visibility, engaging customers, and driving sales. Google’s Mobile-Friendly Update since 2016 has emphasized the need to optimize websites for...

Event Type: Webinar

Date: 4/3/2024

You're Invited: Live Discussion with WineGlass Marketing Register now for our free webinar at 10:00 am PDT on Wednesday April 3rd as we delve into the dynamic world of website design and development with Susan DeMatei, Owner and President of WineGlass Marketing. Discover the latest trends in...