For more than three decades, Bergin Screen Printing and Etching has set the standard for etched wine bottle decoration. While the bottles themselves have been widely showcased, the meticulous craftsmanship behind them has remained largely unseen, traditionally kept behind workshop doors in Napa Valley.
Until now.
“As wineries face evolving consumer expectations, the need to provide more compelling reasons to visit has never been greater. We’ve seen our clients actively seeking new ways to innovate, attract guests, and stand out. That’s where this idea started to take shape.” says Savannah Bergin, Director of Operations.
With the launch of Bespoke by Bergin, a new chapter in wine hospitality begins, one that brings a legacy craft into the moment and invites guests to become part of it.
At its core, Bespoke introduces a new approach to brand expression in wine, one that extends beyond the finished product and into immersive wine experiences. Rather than simply observing the final bottle, guests are invited into the creative process, engaging with the craft, the story, and the brand in real time.
Traditionally, the role of the decorator ends when the bottle leaves production. Bespoke changes that.
Through a curated set of offerings, including live bottle painting, hands-on art experiences, and custom large-format wine bottles, Bergin brings the packaging back into the moment. The bottle is no longer just a vessel. It becomes part of the experience itself.
From Watching the Art to Becoming Part of It
These immersive wine experiences are offered in two distinct formats: Live Painting and Brush to Bottle, each designed to create a different kind of connection during winery events and client engagement.
Live Painting offers a visually captivating activation, where a skilled Bergin artist recreates a winery’s label directly onto a large-format bottle in real time. As the artwork unfolds, it becomes a focal point, drawing guests in as they taste, socialize, and engage with the story behind the wine. For those who choose, the experience can become interactive, inviting guests to contribute to the piece themselves.
For a more hands-on approach, Brush to Bottle invites guests beyond observation and into creation. In this intimate instructor-led wine experience, participants paint directly onto pre-etched bottles, guided by the winery’s story and a curated tasting. The experience is intentionally paced to complement the wine itself, enhancing, rather than distracting from the moment.
“This idea traces back to one of my earliest memories when I was six and my dad brought etched bottles into my classroom,” Savannah Bergin shares. “It was my first real exposure to what my family does. We each painted a bottle, and I remember how immediate the connection was, it felt completely different from a typical art project. That moment stayed with me. Years later, I realized that if something that simple could create such a lasting impression, it could resonate in the same way with our clients and their guests, just in a more refined, intentional setting.”
The result is more than an activity, it’s a personalized keepsake that captures the experience, the setting, and the story behind the wine.
Select Bespoke experiences, including Brush to Bottle, are reserved for Bergin’s winery partners, designed as an extension of long-standing relationships rather than a widely available service.
A Lasting Impression
As wineries continue to look for new ways to attract and retain their audiences, expectations have shifted. Guests are no longer just looking for wine tastings; they’re seeking meaningful winery experiences that create lasting connections.
Bespoke by Bergin responds to that shift by transforming a familiar element - the bottle - into a point of interaction, storytelling, and memory. It allows wineries to extend their brand beyond the pour and into something more lasting.
Beyond immersive experiences, Bespoke also includes additional offerings designed to elevate every touchpoint of the winery journey, from custom wine bottles created for milestone moments to refined packaging enhancements that transform each piece into a display-worthy statement.
To discover how these bespoke wine experiences and custom bottle designs can be brought to life, visit the Bergin website and explore the full Bespoke Collection.
Ever wondered what turns a simple wine bottle into a tactile, timeless piece of art? At Bergin, glass etching isn’t just decoration - it’s storytelling in glass.
In our recent article, we explore the art and impact of glass etching for wine bottles - a technique that transforms packaging into a tactile, permanent expression of your brand.
From intricate vineyard illustrations to winemaker signatures and limited-edition art series, etched bottles offer:
- Elevated texture and visual depth
- Distinct shelf presence
- A keepsake-worthy finish
Whether you’re launching a reserve label, a wine club exclusive, or a commemorative vintage, etching creates a lasting impression that customers won’t forget.
READ ON to see how handcrafted etching can transform your next vintage into a piece of art.
Website: www.berginglass.com
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ABOUT BERGIN
What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service.
Sacramento, we’re coming! We’re heading to the Unified Wine & Grape Symposium, and we couldn’t be more excited to connect with you in person.
From January 28–29, we’ll be showcasing how thoughtful packaging can elevate a brand - from shelf to table. Whether you’re exploring a refresh or building something entirely new, our team will be there to talk through ideas, answer questions, and share what’s possible when design and craftsmanship come together.
Stop by booth #807 to experience our packaging solutions up close, including:
• Screen printing & etching techniques that add depth and distinction
• Design-driven innovation built to support your brand story
• Live painting on bottles, happening on the show floor - art in motion you won’t want to miss!
If you’re attending the show, make sure to swing by and say hello. We’d love to meet you, swap ideas, and talk about what’s next for your brand.
See you in Sacramento!
ABOUT BERGIN
What began as an artisanal etching and painting studio in 1989 is today a 82,000 sq. ft. production facility capable of producing thousands of screen printed, etched, and decorated bottles daily. Through a commitment to the success of our clients, the talent and dedication of our team, and the state-of-the-art technologies we use, BERGIN Screen Printing & Etching continues to be recognized within the industry for our unparalleled quality, creativity in design, and excellent customer service.
Website: www.berginglass.com
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If you love the look of a classic paper wine label — soft, tactile, warm in your hands — but wish bottles could weather shipping, moisture, ice, and handling without cracking, smudging, or peeling, you’ll want to see how that “paper look” is being reimagined. At Bergin Screen Printing and Etching we’ve found a way. B screen printing directly onto glass, we recreate the matte, textured elegance of paper but make it hold up through the journey from cellar to table.
It’s more than just practicality. By layering inks and textures directly on glass, we build design freedom and durability into the bottle. Details stay sharp, colors stay true, and the experience remains craft‑driven and refined. Whether your brand leans traditional or modern, relies on subtlety or seeks shelf‑presence, this approach offers both aesthetic comfort and functional strength.
Imagine wine bottles that feel familiar as old‑world labels but perform like modern packaging. Imagine custom shapes — maybe even a playful pig silhouette — that still carry elegance and durability.
If you’re curious how a bottle can feel like paper yet last like glass, click below to read more.
The Paper Look, Reinvented
Website: www.berginglass.com
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ABOUT BERGIN
Since opening our doors in 1989 as a small studio focused on hand-etched and painted bottles, Bergin Screen Printing & Etching has grown into an 82,000-square-foot facility producing thousands of decorated bottles each day. We’ve built our reputation by staying true to the craftsmanship that started it all, while embracing innovation, investing in advanced technology, and fostering a team deeply committed to our clients' success. Known for precision, creative execution, and consistent service, Bergin remains a trusted partner for wineries seeking packaging that reflects the quality of what’s inside.
Selecting the right decoration method for your wine bottles shapes how your brand appears on the shelf and in customers’ hands. Both screen printing and etching transform glass into a canvas that communicates your winery’s story, yet each technique delivers distinct visual results, durability characteristics, and production requirements.
Understanding these differences helps you match method to purpose, whether you’re bringing an approachable everyday wine to market or marking a milestone with a one-of-a-kind bottling.
In our recent article, we break down the key differences between screen printing and etching to help you choose the decoration style that best fits your brand. What we cover:
- Appearance and Branding Capabilities – How each technique looks and feels
- Durability and Surface Longevity – How each decoration method holds up over time
- Cost and Production Requirements – Scaling vs. artisan approaches
- Brand positioning – Matching the finish to your audience
- Best of both worlds – Combining techniques for standout labels
Dive into the full article to see which technique can elevate your bottles and bring your brand story to life.
READ MORE: Screen Printed vs. Etched Wine Bottles
Website: www.berginglass.com
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ABOUT BERGIN
Since opening our doors in 1989 as a small studio focused on hand-etched and painted bottles, Bergin Screen Printing & Etching has grown into an 82,000-square-foot facility producing thousands of decorated bottles each day. We’ve built our reputation by staying true to the craftsmanship that started it all, while embracing innovation, investing in advanced technology, and fostering a team deeply committed to our clients' success. Known for precision, creative execution, and consistent service, Bergin remains a trusted partner for wineries seeking packaging that reflects the quality of what’s inside.
Over thirty-five years of crafting wine bottle labels in Napa Valley has taught us something essential: wine packaging trends aren’t just about following fashion – they’re about understanding how design psychology translates into purchasing decisions. When a winery invests in thoughtful packaging, they’re not just decorating bottles; they’re building brand equity that drives measurable sales growth.
If you’re looking for insight into where packaging is headed and how it shapes the customer experience, we invite you to read along.
Here’s a glimpse of what we cover:
Why Wine Packaging Design Drives Sales for Wineries – How packaging functions as a silent sales team and the shift from shelf appeal to brand storytelling.
How Packaging Impacts First-Time vs. Repeat Purchases – What captures new buyers’ attention and keeps loyal customers coming back.
Segmenting Wine Consumers by Packaging Preferences – What different demographics expect from packaging and how to meet those expectations.
Custom Wine Bottles and Labels That Drive Conversions – From personalized engraved bottles to custom screen-printed label suites.
Future Wine Packaging Trends: Sustainability and Smart Wine Bottle Design – How eco-conscious materials and interactive elements like QR codes are shaping the market.
Read the full article on Bergin’s site to learn how to make every bottle work smarter.
READ MORE: Wine Packaging Trends That Drive Sales
Website: www.berginglass.com
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ABOUT BERGIN
Since opening our doors in 1989 as a small studio focused on hand-etched and painted bottles, Bergin Screen Printing & Etching has grown into an 82,000-square-foot facility producing thousands of decorated bottles each day. We’ve built our reputation by staying true to the craftsmanship that started it all, while embracing innovation, investing in advanced technology, and fostering a team deeply committed to our clients' success. Known for precision, creative execution, and consistent service, Bergin remains a trusted partner for wineries seeking packaging that reflects the quality of what’s inside.
Sustainability isn’t just influencing how wine is made. It’s transforming how it’s packaged, shipped, and shared. From lighter bottles to foil-free designs, eco-conscious packaging has become more than an environmental choice - it’s a smart business strategy.
Discover how wineries are transforming their packaging practices to meet new consumer expectations and regulatory realities, and how Bergin is helping them do it.
In this article, you’ll learn:
What’s driving the shift: Why sustainability has become essential for California wineries and how regulations, supply chain challenges, and consumer values are reshaping the industry.
The new wine buyer mindset: How Millennial and Gen Z consumers are influencing packaging trends - and why they’re willing to pay more for eco-friendly bottles.
Trends redefining the bottle: From lightweight recycled glass to minimalist label design and foil-free branding, explore innovations that blend sustainability with shelf appeal.
Beyond the label: How biodegradable shipping and recycled materials are changing the wholesale packaging landscape.
Inside Bergin’s approach: How our Napa facility integrates sustainability into every step - from VOC-free inks and recyclable materials to direct-to-glass screen printing that reduces waste without compromising design.
Read the full article to see how wineries are turning sustainability into a brand advantage - and how our team at Bergin helps make it possible.
Continue reading at BerginGlass.com
Website: www.berginglass.com
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ABOUT BERGIN
Since opening our doors in 1989 as a small studio focused on hand-etched and painted bottles, Bergin Screen Printing & Etching has grown into an 82,000-square-foot facility producing thousands of decorated bottles each day. We’ve built our reputation by staying true to the craftsmanship that started it all, while embracing innovation, investing in advanced technology, and fostering a team deeply committed to our clients' success. Known for precision, creative execution, and consistent service, Bergin remains a trusted partner for wineries seeking packaging that reflects the quality of what’s inside.
Decorating for Impact
Creative Intent: The artwork captures the essence of each species - not just in appearance, but in movement and spirit.
Emotional Connection: Patrons aren't just purchasing a bottle; they're supporting endangered wildlife. The label becomes a conversation piece, influencing both awareness and action.
Applying our Screen Printing & Etching Expertise
Our team had the privilege of both screen printing and etching these intricate designs for Menagerie Cellars, capturing the delicate details that embody the beauty of each animal.
Screen Printing
Transformed intricate illustrations into vibrant inks layered precisely on glass.
Techniques like trapping ensured clean transitions between thick/ thin lines and negative space, preserving design clarity.
Etching
Added tactile depth, giving labels an upscale, collectible feel.
To translate artwork seamlessly into glass textures, we refined design elements by ensuring a minimum line thickness (1 pt.) and removing overly fine details.
This meticulous adaptation preserved the original artistic vision while making it production-ready for glass application.
A Bottle That “Speaks” Conservation
Beyond aesthetics, this label series functions as a brand ambassador for Menagerie Cellars’ conservation mission:
Shelf Presence: The bold, beautiful labels stand out - not just visually, but emotionally.Narrative Engagement: Each animal design prompts curiosity and fosters conversations about endangered wildlife.
Brand Alignment: The label art directly reflects the winery’s mission - turning packaging into a platform for awareness and impact.
Menagerie Cellars and Bergin have shown that packaging can extend purpose - merging design, emotion, and environmental stewardship. If your brand seeks to weave storytelling into its label art - whether through color, texture, technique, or image - our team is ready to help translate your vision into glass.
Contact us to begin creating labels that do more than decorate -
they communicate, educate, inspire, and sell.
Website: www.berginglass.com
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ABOUT BERGIN
Since opening our doors in 1989 as a small studio focused on hand-etched and painted bottles, Bergin Screen Printing & Etching has grown into an 82,000-square-foot facility producing thousands of decorated bottles each day. We’ve built our reputation by staying true to the craftsmanship that started it all, while embracing innovation, investing in advanced technology, and fostering a team deeply committed to our clients' success. Known for precision, creative execution, and consistent service, Bergin remains a trusted partner for wineries seeking packaging that reflects the quality of what’s inside.
Bergin Screen Printing and Etching invites you to explore our innovative approach to wine label design and alternative bottle decoration solutions at Booth #450 during the 2024 North Coast Wine Industry Expo at the Sonoma County Fairgrounds!
Our team will be showcasing the techniques that set us apart, including intricate multi-color (ACL) screen printing with precise registration on bottle necks, shoulders, and full 360° surfaces. You'll see firsthand our mastery in complex etching and hand-painted label reproductions that bring a distinctive touch to any bottle.
Join us to discuss how our process can enhance your brand’s presence on the shelf and make a lasting impression.
Use our WIN Expo promo code: BER450 to register for FREE trade show floor passes
or get $30 off any conference/session ticket.
BERGIN: Crafting Distinctive Bottle Packaging Since 1989
With over three decades in direct screen printing, precision etching, and hand-painted bottle decoration, Bergin has become a trusted name for artistry and quality. As early pioneers in engraved, hand-painted wine bottles, we blend the creativity of top designers with the expertise of highly skilled artisans, ensuring every bottle tells a story.
From wine to beer, spirits, and specialty food packaging, our expanded offerings are tailored to capture each brand’s unique essence with techniques that break boundaries in design.
Whether you’re looking for intricate screen printing with tight registration, detailed etching, or hand-painted finishes, Bergin offers a suite of services to meet your packaging needs. Our family-led team oversees each project with meticulous attention to detail, reflecting the pride we take in our craft. Every bottle that passes through our doors embodies Bergin’s legacy of craftsmanship and care, creating packaging that not only elevates your product but resonates with your customers.
Website: www.berginglass.com
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For three and a half decades, Bergin Screen Printing and Etching has been a beacon of creativity and precision in the realm of glass bottle decoration. As the company celebrates its 35th anniversary this year, it reflects on a journey marked by innovation, resilience, and a passion for producing exquisite designs for wine, beer, and spirits bottles.
Bergin bears the imprint of a family legacy, rooted in the entrepreneurial spirit that flows through generations. Founded by Mike Bergin, whose upbringing was steeped in the wisdom of his father, Jack Bergin, today Mike's journey continues alongside his daughter, Savannah Bergin, Director of Operations, and his wife, Karen, as they navigate the intricate landscape of business together.
Originating as an etch and paint studio founded in 1989, Bergin quickly garnered attention for providing an artisanal packaging solution unseen in the industry. Among its earliest winery patrons was the esteemed Robert Mondavi Winery, a collaboration that showcased Bergin's meticulous craftsmanship on labels and packaging for some of Mondavi's finest wines. Today they decorate for a wide variety of clients. It has always been Bergin’s goal to provide packaging for brands of all sizes, many starting out as small family-owned wineries who have grown with them over the years.
In 1995, Bergin embarked on a transformative chapter by introducing screen print decoration to their offerings. This strategic expansion marked a pivotal moment in the company's evolution, symbolizing a commitment to growth and adaptability in an ever-changing industry landscape.
READ MORE IN THE LATEST ISSUE OF THE NAPA CRUSH
Website: www.berginglass.com
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