Michigan-based boutique wine brand brings its signature Gewürztraminer and curated tasting experiences to Illinois, DC, Maryland, and California

Traverse City, MI and SAN JOSE, CA — April 9, 2026 — BeOnePassion, a Michigan-based boutique wine brand known for its vibrant Gewürztraminer and experience-driven approach to wine, today announced it has selected LibDib as its distribution partner to expand into four new markets: Illinois, Washington, DC, Maryland, and California, alongside its home market of Michigan.

This expansion marks a significant milestone for BeOnePassion as it introduces its wines to a broader audience of buyers and consumers who value premium wines as part of a social, curated lifestyle experience where storytelling, aesthetics, and connection are as important as what’s in the glass.

At the center of the launch is BeOnePassion’s signature Gewürztraminer, produced in Michigan’s renowned Old Mission Peninsula. The wine is already gaining traction among wine lovers seeking both quality and a deeper sense of connection through shared experiences.

“BeOnePassion was created to bring people together,” said LaToya Flint, Owner of BeOnePassion. “After years in healthcare, I wanted to create something that fosters joy, connection, and memorable moments. Expanding into these markets with LibDib allows us to share our story and our wine with communities that appreciate not just the product, but the experience behind it.”

Through LibDib’s modern distribution platform, BeOnePassion will be available to restaurants, bars, and retailers across the newly added markets, enabling streamlined ordering and direct access for buyers seeking emerging, boutique brands.

“Today’s buyers are looking for more than just a wine. They are looking for a story, a point of view, and a connection to the Maker,” said Cheryl Durzy, CEO and Founder of LibDib. “BeOnePassion delivers on all fronts, and we’re excited to support their growth as they introduce their wines to new audiences.”

In addition to distribution, BeOnePassion plans to continue building its brand through curated tasting experiences and lifestyle-driven activations designed to deepen engagement and foster community around the brand.

About BeOnePassion

BeOnePassion is a Michigan-based boutique wine brand founded on the belief that wine should bring people together through inclusive, meaningful experiences. Its signature Gewürztraminer, produced in Michigan’s Old Mission Peninsula, reflects both quality craftsmanship and a commitment to connection. Founded by LaToya Flint, a WSET Level 2 certified wine enthusiast and former registered nurse, BeOnePassion blends storytelling, lifestyle, and wine to create memorable shared moments.

Learn more at BeOnePassion or visit https://beonepassion.com/

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. LibDib simplifies the buying and selling experience. Learn more at LibDib.com.

If you’re already selling through On Demand, you’ve taken an important first step toward modern distribution. Your products are already on the platform, your brand is discoverable via our partner wholesaler’s e-commerce site, and you’re part of a network designed to make wholesale more accessible.

But some Makers stop there—and that can mean leaving opportunities on the table.

As the beverage alcohol industry continues to shift, the most successful brands are the ones that expand their reach, increase visibility with buyers, and create multiple paths to market.

You’re Already on the Platform—Take the Next Step

One of the biggest advantages you already have is that your brand is already set up on the LibDib platform.

That means expanding into additional markets is often much easier than you think. In many cases, it’s simply a matter of:

• Signing in to your LibDib account
• Reviewing the markets currently available (or click here)
• Deciding where your brand might find new opportunities
• Getting compliance situated (don’t worry—we have guides pointing you in the right direction)

Adding markets increases your brand’s visibility and ensures that when a buyer is looking for something new, your products are available for them to discover.

Distribution Is Changing—Expand Your Options

Across the industry, the traditional distribution landscape is shifting rapidly. Distributors are consolidating, inventory levels are tightening, and many brands are realizing that relying on a single path to market isn’t enough.

Expanding into additional LibDib markets helps increase your brand’s reach and ensures you have more opportunities to connect with buyers.

Even if you’re primarily focused on On Demand today, adding LibDib markets allows you to:

• Increase buyer visibility
• Expand your potential customer base
• Enter new markets without major upfront commitments
• Build a broader distribution footprint over time
• Create additional paths to market if your current distribution strategy evolves

The brands that grow their presence across multiple markets are the ones most likely to capture new opportunities as they arise.

Start With Easy, Low-Cost Markets

If you’re considering expanding, a few LibDib markets offer particularly easy entry points.

Washington DC and Pennsylvania are great places to start because they are no-cost markets to activate. They allow you to increase visibility with buyers without adding overhead.

Florida is another strong option. It’s a low-cost market with fast setup, and operationally it tends to be straightforward with relatively efficient logistics.

New York can take a bit longer to activate due to regulatory processes, but it remains one of the most important markets in the country. For wine brands and smaller distilleries, the cost to enter is still relatively low compared to the potential upside. Operationally, New York can also be efficient thanks to favorable logistics structures.

California is another market Makers should strongly consider adding. It’s relatively easy to enter, has low activation costs, and offers access to the largest beverage alcohol market in the United States. California also has a strong chain retail presence, and LibDib is authorized with many of these major accounts, creating meaningful opportunities for brands that are ready to scale. If your brand is interested in pursuing a chain retail strategy, LibDib can help guide that process through our Gold program, which provides additional support, visibility, and strategic assistance in approaching larger retail opportunities.

Visibility Creates Opportunity

Many buyer relationships begin with discovery.

Retailers, restaurants, and bars frequently explore the LibDib platform looking for new brands. The more markets you are active in, the more opportunities there are for buyers to encounter your products.

Being present in additional markets doesn’t mean you need to actively sell everywhere at once. It simply ensures your brand is visible and available when buyers are searching for new products.

Expand Your Brand’s Reach

The beverage alcohol market continues to evolve, and the brands that succeed are the ones that make themselves accessible to buyers across multiple channels and markets.

If you’re already using On Demand, expanding into LibDib markets is a natural next step.

Take a few minutes to log into the platform, review the markets available, and consider where your brand might want to expand next.

When you combine On Demand with LibDib market distribution, your brand can access buyers across more than 75% of the U.S. market.

Ready to talk to a LibDib Maker Success Manager about expanding into LibDib markets?
Schedule a meeting today by reaching out to makers@libdib.com.

At LibDib, one of our core cultural mantras comes from our longtime technology leader, Richard Brashears:

“If you are always ready, then you never have to get ready.”

It started with our engineering team. If someone asked for a demo, the answer was yes. If someone wanted to see progress, it was ready. No scrambling. No excuses. Just an advanced preparation meeting opportunity.

That mindset now runs through the entire company. And, in today’s beverage alcohol environment, it may be one of the most important philosophies a Maker can adopt.

Change Is No Longer the Exception

Distributors are exiting markets. Large houses are consolidating. Portfolios are being rationalized. Big alcohol companies are selling brands, triggering redistribution across states. Executive teams are shifting priorities. Inventory resets are forcing hard decisions about which brands get attention and which do not.

You may suddenly find your distributor leaving a state. Or you may find yourself aligned with a house that just took on your biggest competitor as its top priority. Even without dramatic headlines, you may feel your brand quietly moving down the internal ranking.

None of this is personal. It’s structural. And when these shifts happen, the window to respond is short.

The Risk Isn’t Panic. It's Delay

Retailers and on-premise accounts don’t freeze their shelves or cocktail placements while you figure out next steps. They make decisions based on who can supply them now.

If your brand is not operationally ready—products approved, pricing set, compliance handled, logistics in place—you lose valuable time. And time is everything during a transition.

The work you’ve put into building placements, relationships, and brand equity can erode quickly if there’s a gap in coverage.

That’s why readiness matters.

What Being “Ready” Actually Means

Being ready does not mean you are abandoning your current distributor. It does not mean you are planning a move. It means you are prepared.

With LibDib, you can have your company, brands, compliance, pricing, and assets fully built and approved on the platform—without activating distribution in any market until you choose to do so.

You can be structured, approved, and operationally prepared… while remaining inactive.

And if change comes? You simply submit your offerings to go live in any desired market..

Protect What You’ve Built

You’ve invested years building awareness, relationships, and placements. That effort deserves insulation from external disruption.

“If you are always ready, you never have to get ready” is not about fear. It’s about control.

In a market where distributors shift, portfolios realign, and priorities change overnight, readiness is a competitive advantage. Get your brands ready on LibDib. Not because you have to move today. But because if tomorrow changes, you won’t lose what you’ve worked so hard to build.

That’s not reactive. That’s strategic.

Reports that the largest alcohol companies are sitting on $22 billion in inventory should make every independent and mid-size Maker and distributor pause. Not because it’s your inventory,but because it’s clogging everyone else’s shelves.

When distributor warehouses are full, the system doesn’t slow down evenly. It squeezes from the edges inward. And independent Makers feel it first.

Big Inventory = Small Makers Get Crowded Out

Excess inventory changes distributor behavior, fast:

• Sales teams are incentivized to move what’s already sitting in the warehouse, not discover what’s new
• Portfolio rationalization accelerates
• Support quietly turns into neglect because of other priorities

In these moments, size matters. Not quality. Not stories. Not scores.

If your brand isn’t already turning, you’re suddenly competing with pallets of product that has to move. Big distributors depend on those suppliers to keep the lights on.

So, even when buyers are asking for something new, the path from interest to purchase gets longer, slower, and less certain. Not because your brand isn’t good,but because the system is under stress.

Why This Is Also an Opening

Here’s what independent Makers can do: be nimble.

• Launch market by market and focus on real opportunities 
• Align inventory tightly to real, proven demand
• Prove velocity 
• Pivot routes to market quickly when something isn’t working

In a risk-off environment, precision beats presence every time.

What Smart Independent Makers Are Doing Right Now

• Owning buyer relationships instead of outsourcing them entirely
• Using digital tools and data to show real pull-through, not promises
• Choosing distribution models that don’t require betting the company on one warehouse

The Takeaway

$22 billion in inventory isn’t just a headline, it’s a warning. Makers that rely solely on traditional, scale-first distribution will feel this slowdown the hardest. Stay lean, be visible to buyers, and maintain control in go-to-markets. That’s how smaller Makers will stay in the game with much larger competitors.

When the traditional system is overloaded, Makers need a way to stay visible, stay in control, and stay connected to buyers.

LibDib gives independent and mid-size Makers:

• Access to licensed buyers actively ordering in 18 markets
• Data and transparency that show real demand, not just hope
• A way to move product because buyers want it; no gatekeepers

When the system finally unclogs, the winners won’t be the ones who shipped the most. They’ll be the ones who knew exactly where,and why, they shipped at all.

Since the RNDC / Reyes announcement, I’ve received several messages asking the same question: What does this mean for LibDib?

The short answer is this: LibDib was a distributor before we partnered with RNDC, and we continue to be a distributor going forward.

RNDC exited California, but LibDib continues to operate in California and other markets. Our business does not hinge on one partner, one market, or one structure. From day one, our model was built to be flexible, compliant, and durable — allowing us to nimbly partner with 3PLs, all distributors, and other fulfillment solutions to ensure brands can get to market legally and efficiently.

However.

Will there be changes?
Yes.

Will there be shifts in how business is done?
Absolutely.

For anyone watching what’s happening in the middle tier right now — this is the new reality. Consolidation, portfolio reshuffling, exits, and strategic pivots are no longer edge cases. They are becoming the de facto operating environment.

I don’t make a habit of commenting publicly on our partners’ businesses, but I will say this: RNDC is a good partner to LibDib, and we appreciate the work we will continue to do together. eRNDC and On Demand are two game-changing developments of this partnership. They are incredibly innovative technologies that have created the tools and infrastructure this industry needs to meet this moment right now.

In the broader macro environment, these disruptions can be unsettling and are causing many suppliers to reevaluate their go-to-market strategies. The question that should be asked isn’t just where large brands move—but whether those moves meaningfully impact results and grow their businesses. Bigger picture, what’s driving this industry right now isn’t just go-to-market strategy. It’s understanding and staying ahead of the new consumer-based realities we all face. Yes, people are drinking less. Yes, money is tighter. And that shows no signs of abating any time soon. The economic pressure on the next generation of our consumers matters deeply to our category, especially as older generations naturally age out.

So here’s where I’ll close:

Yes, LibDib is still operating.
Yes, there will be changes.
No, I don’t have all the answers yet.

But I can promise this: LibDib’s distribution mission remains unchanged.
Any brand.
Any size.
Any quantity.

Our e-commerce, sales ordering, and data technology is available to both distributors and suppliers, helping lower costs, improve efficiency, and support all of us through the industry changes now shaping our market.

That’s why we built this company, to create efficiencies in the three-tier system for all— and that’s not changing.

If you want to talk to me/our team about how to navigate with us through all this change, DM me. Even better, I will be at Wine & Spirits Wholesalers of America Access LIVE, in a few weeks so let’s talk!

"Victory is the beautiful, bright-colored flower. Transport is the stem without which it could never have blossomed.” Winston Churchill

In the evolving world of wine and spirits distribution, logistics has become one of the biggest barriers to growth for small and mid-sized Makers. Storage is in one place, bottling in another, compliance somewhere else entirely—and distribution? Too often, it’s the bottleneck that slows down otherwise incredible brands.

LibDib is changing that.

At the end of last year we announced two major partnerships—Corning & Company and WineDirect Fulfillment—that both point toward the same mission: eliminating logistics pain points for Makers and giving them a smoother, simpler, more cost-effective path to market.

In terms of what these partnerships mean for the future of Maker-first distribution, we are focused on logistics that work for Makers, not against them. At its core, our strategy is simple: streamline everything between the Maker and the Buyer.

Corning & Company provides a full-service bonded warehouse with spirits production, blending, bottling, packaging, and storage—now combined directly with LibDib’s licensed distribution in California and beyond. It’s a powerful turnkey solution to spirits brands. It’s truly a fully integrated workflow for craft spirits brands looking to scale without juggling multiple vendors, freight partners, or compliance hurdles.

WineDirect Fulfillment offers unified DTC and three-tier fulfillment capabilities, letting wineries operate from one location while reaching both consumers and wholesale Buyers. The LibDib partnership with WineDirect Fulfillment offers wineries an operational home base for both DTC orders and three-tier wholesale distribution through LibDib.  Wineries can store products in one location, then ship to both channels, reducing storage, handling and shipping costs while accessing all LibDib distribution markets seamlessly. It allows wineries to operate more efficiently with fewer logistical layers and gain a scalable growth pathway for both consumer and trade sales. 

Together, these two partners add to our logistics ecosystem where Makers can consolidate operations, reduce costs, simplify compliance, and expand faster.

Why These Moves Matter for Makers

Whether you’re a craft distiller, an emerging spirits brand, or a winery scaling nationally, these two partnerships address the pain points Makers mention most:

✓ Fewer vendors to manage - Production, warehousing, compliance, fulfillment, and distribution can now be consolidated.

✓ Lower costs - Reduced freight, minimized double handling, and streamlined storage.

✓ Faster speed-to-market - Because the product goes from production → storage → distribution in one environment.

✓ Simplified compliance - LibDib’s platform handles the regulatory complexity essential to three-tier.

✓ More time to focus on what matters - Making great wine and spirits—not juggling logistics, labels, and freight schedules.

A Stronger, More Connected Distribution Ecosystem

As the industry becomes more tech-enabled and logistics-driven, integrated partnerships like these are no longer “nice to have”—they’re essential. LibDib’s collaborations with Corning & Company and WineDirect Fulfillment reflect a deeper strategy of building a distribution network where Makers of all sizes can scale efficiently, stay compliant, reduce logistical friction, and reach Buyers in more markets—without the operational burden historically required.

For Makers, this isn’t just distribution. It’s a foundation for real growth and LibDib is honored to be a part of it. 

Ready to get started?

Sign Up

The Actionable Version (Yes, Another One — But Hear Us Out)

It wouldn’t be the end of the year in beverage alcohol without a million prediction articles telling you what might happen next. You’ve probably already read a few that say consumers will drink less, premiumize more, and still somehow want everything new, nostalgic, global, and convenient at the same time.

All of that may be true — but this isn’t another “interesting but abstract” trends piece.

This one is about what’s actionable right now for:

• Makers who need flexible, reliable distribution, and
• Buyers who want to keep their sets fresh, differentiated, and relevant in 2026
  

Here’s what we see coming — and how to actually do something about it.

1. Volume Isn’t Growing — but Opportunity Is Getting More Targeted

Overall volume across many beverage alcohol categories remains flat or slightly down. At the same time, Buyers are still actively looking for new, differentiated products, just in smaller, more intentional ways. Meanwhile, many traditional distributors are narrowing portfolios and focusing on their biggest brands.

The LibDib Opportunity

• Stay in market, no matter what’s happening elsewhere: LibDib remains an open, compliant distribution option for brands that are deprioritized, paused, or dropped by larger wholesalers.
• Protect the placements you’ve earned: Keep selling to Buyers who already want your product — without getting lost in a crowded book.
• Grow market by market: Test, learn, and expand without overcommitting inventory or resources.

2. Premium Still Works — but You Have to Earn It

Premiumization isn’t going away, but Buyers and consumers are more discerning than ever. A higher price point alone doesn’t cut it. They want authenticity, consistency, and a clear reason your bottle belongs on their shelf.

The LibDib Opportunity

• Control your brand story: Makers present their products directly to Buyers, without being diluted by a massive portfolio.
• Support pricing with performance: Use sales data and reorder trends to reinforce your value — not discounts.
• Keep your brand positioned where it belongs: Transparent pricing and flexible distribution help protect long-term brand equity.

3. RTDs, Hybrids, and New Formats Keep Buyers Curious

RTDs, canned cocktails, wine hybrids, and alternative alcohol formats continue to grow — especially when they’re thoughtfully made and operationally easy for Buyers.

The LibDib Opportunity

• Bring innovative formats to market smoothly: LibDib supports products that don’t always fit cleanly into legacy distributor systems.
• Set order minimums that make sense: Makers control pricing, minimums, and structure so the economics actually work.
• Reach a wider mix of accounts: From independent retailers to on-premise Buyers looking for something different.

4. Moderation Isn’t a Trend — It’s a New Occasion Set

Low-ABV, no-alcohol, and mindful drinking options are now part of everyday assortments. Buyers aren’t replacing traditional products — they’re expanding choice.

The LibDib Opportunity

• Make it easy for Buyers to experiment: Smaller order sizes and direct access reduce risk.
• Educate Buyers directly: Explain occasions, margins, and customer demand without relying on a large sales force.
• Build a balanced portfolio: Pair emerging SKUs with established products to increase overall basket size.

Pro tip: Check out NxtDib, our sister company focused on distribution for functional and non-alcoholic beverages.

5. Discovery Matters More Than Ever

Buyers want products with a point of view — global influences, culturally rooted spirits, distinctive wine styles, and brands with real stories behind them. The challenge is finding them.

The LibDib Opportunity

• Be discoverable by design: Buyers actively search LibDib for products they can’t easily find elsewhere.
• Stand out without competing for attention: Smaller brands aren’t buried behind hundreds of SKUs.

Turn discovery into reorders: Direct relationships increase the odds that a first order becomes a long-term account.

6. Data Is No Longer a “Nice to Have”

In 2026, gut instinct alone isn’t enough. Brands and Buyers want to know what’s working, where, and why — especially when every decision counts.

The LibDib Opportunity

• See real sales performance: Track velocity, reorder behavior, and buyer activity by market.
• Smarter inventory decisions: LibDib Gold inventory purchases are informed by sales history, placements, and events.
• Use insights to guide expansion: Double down where you’re winning and adjust where you’re not.
  
  

Pro tip for Gold and Silver Members can connect with a Portfolio Manager to learn more about LibSights, our 2026 platform release designed to deliver actionable insights, prospecting visibility, and intuitive data visualizations.

7. Flexibility Is the Real Competitive Advantage

The brands that will win in 2026 aren’t necessarily the biggest — they’re the most adaptable. Market conditions, buyer behavior, and distributor strategies will continue to shift.

The LibDib Opportunity

• Multiple paths to market, one platform: Distribution, inventory purchases, chains, and On Demand options — all in one place.
• Adjust without disruption: Scale up, pull back, or pivot market by market.
• Own your buyer relationships: No matter what changes around you, your customers stay your customers.

The Bottom Line

2026 won’t be about chasing every trend — it will be about making smart, flexible decisions and staying connected to the Buyers who actually want your products.

LibDib was built for this kind of market: transparent, adaptable, and designed to help both Makers and Buyers navigate change without losing momentum.

So yes — this is another prediction article. But it’s also a playbook you can use today.

If you’re a Maker looking for distribution, or a Buyer looking to diversify your set, LibDib is ready when you are.

Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for today’s drinkers. It’s low sugar, low calories, no artificial ingredients, and has a lighter, smoother finish than most tequila or whiskey. 

Crafted in Kentucky with non-GMO corn, premium limestone and shale–filtered spring water, and distilled in copper pot stills, Moon Moonshine delivers a clean, contemporary take on America’s original spirit. Three all-natural flavors—Citrus, Berry, and Tropical—come in at 35% ABV. Launched just four months ago, the brand is already picking up major traction in Florida. College bars, beach bars, cocktail bars—they’re all leaning in. And with good reason: Moon Moonshine is easy, versatile, and profitable for Buyers.

“Moon Moonshine takes a timeless spirit and gives it a bold, modern twist. We wanted a people-forward brand that’s smooth, inclusive, and made for sharing.”

— Amit Singla & Penny Peavler, Co-Founders

Why Buyers Should Pay Attention

Moon Moonshine is positioning itself as the next breakthrough American spirit—a category refresh rooted in heritage but built for today’s drinker. Fast velocity at high-energy accounts and strong consumer curiosity make it ideal for Florida’s competitive on-premise scene.

Why it works:

• Super-premium, modern moonshine with wide appeal
• Low sugar, low carb, all-natural, Non-GMO, gluten-free
• Mixes into nearly any high-volume cocktail program
• Clear spirit = visual versatility
• Smooth 35% ABV = approachable for new drinkers

For On-Premise Buyers

Perfect for: college bars, beach bars, casual dining, nightclubs, cocktail programs, live-music venues, sports bars.

Why on-premise accounts love it:

• High-velocity “Moon Tails” (easy 2-ingredient combos with soda, lemonade, or energy drinks)
• A natural fit for Moon Margaritas and Tropical riffs
• Strong appeal for younger demographics seeking low-sugar, clean-label drinks
• Crystal-clear spirit supports colorful cocktail builds
• Easy to pour 1L long-neck American glass bottles designed specifically for bartenders
• Competitive margins and strong novelty/Instagram buzz
  

For Off-Premise Buyers

Perfect for: Florida liquor stores, college-adjacent retailers, beach-town shops, value-driven chains

Why off-premise is leaning in:

• Clean ingredient story aligns with wellness-minded shoppers
• Flavor profiles that fit “grab-and-mix” convenience
• A great alternative to flavored vodka or RTD bases
• Eye-catching packaging + strong social media presence
• Builds repeat purchases due to smooth finish and affordability

TASTING AT A GLANCE

Florida Launch Announcement

Moon Moonshine is officially live in Florida via LibDib—bringing a modern, smooth, all-natural moonshine to the state’s most dynamic bars, restaurants, and retail shops.

With early adoption across bars and liquor stores, Florida Buyers now have access to a fast-moving, youth-appealing spirit with strong on-premise versatility and off-premise pull-through.

Grab-and-Go: Recipes Buyers Can Use Today

Moon Margarita (Tropical or Citrus)

Ingredients:

2 oz Moon Moonshine (Tropical or Citrus)

1 oz lime juice

0.5 oz simple syrup

Salt rim optional

Instructions: Shake with ice and serve on the rocks. Garnish with lime.

Moon Bomb (Red Bull Style)

Ingredients:

1.5 oz Moon Moonshine (Berry or Citrus)
4–6 oz your preferred energy drink

Instructions: Build over ice, stir once, serve. High energy, high velocity.

Additional recipes: www.moonmoonshine.com

Final Take for Trade Buyers

Moon Moonshine is a fast-growing, modernized take on classic moonshine—smooth, 100% natural, low sugar, and highly mixable. With early momentum in Florida, wide demographic appeal, and versatile applications from craft cocktails to high-volume pours, it’s a profitable addition for both On-Premise and Off-Premise Buyers looking to tap into the next breakout American spirit.

Shop Moonshine

The beverage alcohol industry is facing one of its most challenging periods in recent memory. Across the country, wholesalers are rationalizing brands, trimming SKU counts, and shifting portfolio priorities. Large players are consolidating, overhead costs are rising, and many wholesalers simply cannot support the long tail of emerging or niche brands the way they once did.

For Makers, this can feel destabilizing. A brand that once had strong distribution support may suddenly find itself deprioritized, shuffled, or even removed entirely from a wholesaler’s portfolio. Placements disappear. Chain authorizations shift. Buyers who love your products can’t reorder because the wholesaler no longer carries you. It’s frustrating—and it’s happening everywhere.

But this is exactly the environment LibDib was built for.

A Modern Distribution Model for a Changing Industry

LibDib is—and always has been—an open, accessible pathway to three-tier distribution for any compliant brand. Whether you’re an established label suddenly facing a wholesaler change or a growing Maker searching for your first market, LibDib provides immediate, reliable access.

With LibDib, you can:

• Stay in the market even if your current distributor rationalizes your brand
• Serve existing accounts without interruption
  
• Maintain visibility and availability for Buyers who want your products
• Control your own brand story and relationships
  
• Expand into new markets when you’re ready
  
  

And whether distribution via LibDib is a temporary bridge or a long-term strategy, the point is: you have an option. Your products stay available. Your business keeps moving. Buyers can continue buying what they love.

The industry may be tightening, but LibDib remains open—always.

California: A Closer Look at a Crowded, Shifting Market

California is experiencing its own unique pressures. In recent months, many wholesalers took on an enormous wave of new brands—some with strong existing sales, others with big expectations for growth. As the market tightens, wholesalers are now prioritizing high-volume brands and reallocating resources.

This means:

• Long-tail brands may receive little to no attention
• Smaller suppliers may be rationalized out of portfolios
• Competing brands within the same distributor may replace existing placements
• Great products risk losing momentum—not because of demand, but because of limited bandwidth

For Makers, this can be devastating. But it doesn’t have to be.

Own your Buyer relationships. Keep your products available. Use LibDib as your California distribution solution—whether temporarily or permanently.

Through LibDib, your cases can continue flowing to the accounts that love and support your brand. You maintain control, stay active in the market, and preserve the critical relationships you’ve worked hard to build.

A Stable Path Forward—No Matter What’s Changing Around You

The industry will continue to evolve. Wholesalers will continue to reshape portfolios. But LibDib remains consistent, flexible, and committed to one core mission:

Every wine and spirits brand deserves access to distribution.

You can come to LibDib anytime—whether you’re expanding, transitioning, rebuilding, or simply maintaining your market presence. We’re here to support your growth, your relationships, and your goals.

If you’re facing changes with your current wholesaler or want to explore new distribution opportunities, we’re ready when you are.

Sign up, add your offerings, and let’s keep your products in front of Buyers who want them.

SAN JOSE & AMERICAN CANYON, CA--Liberation Distribution (LibDib), the leading web-based wholesale alcohol distributor, today announced a strategic partnership with WineDirect Fulfillment, the premier provider of direct-to-consumer (DTC) solutions for wineries. The collaboration creates a seamless path for WineDirect Fulfillment’s customers to access LibDib’s full distribution network while offering LibDib Makers the convenience of using WineDirect Fulfillment’s fulfillment centers for both DTC and three-tier orders. 

The partnership allows wineries working with WineDirect Fulfillment to streamline distribution into all of LibDib’s markets, leveraging LibDib’s technology-driven three-tier platform. At the same time, LibDib Makers can easily consolidate fulfillment by storing products at WineDirect Fulfillment, enabling a true one-stop shop for DTC and wholesale distribution.

“By combining our world-class fulfillment capabilities with LibDib’s innovative distribution model, wineries can reach more customers, more efficiently, than ever before,” said James Silver, CSO of WineDirect Fulfillment. “Together with LibDib, we are breaking down barriers between DTC and three-tier channels. This partnership represents a huge win for wineries of all sizes.”

Cheryl Durzy, Founder and CEO of LibDib, added: “LibDib was founded on the belief that every Maker deserves access to distribution. By partnering with WineDirect Fulfillment, wineries now have a powerful, streamlined way to grow across both channels. Whether it’s a case shipped directly to a consumer’s home or a pallet delivered to a restaurant or retailer, the combination of LibDib and WineDirect Fulfillment makes it simple, scalable, and efficient.”

The LibDib and WineDirect Fulfillment partnership further underscores the evolving need for integrated solutions in the wine industry, helping producers focus on what they do best—crafting exceptional wines—while technology and logistics take care of the rest.

About WineDirect Fulfillment

WineDirect Fulfillment is the leader in direct-to-consumer (DTC) wine logistics, exceeding the industry standard for seamless, efficient, and reliable service. Specializing in best-in-class fulfillment solutions, cutting-edge technology integrations, and meticulous wine care to ensure every bottle reaches customers in perfect condition. With a commitment to innovation and excellence, WineDirect Fulfillment empowers wineries to streamline operations, enhance customer experiences, and drive growth in the competitive DTC market. For more information, please visit winedirectfulfillment.com.

About LibDib

LibDib, LLC is a licensed wholesale alcohol distributor and technology innovator, offering a compliant three-tier distribution platform for wine and spirits makers of all sizes. With an easy-to-use marketplace, LibDib simplifies the buying and selling experience for both suppliers and trade buyers across the country. Learn more at LibDib.com or follow LibDib on Instagram and LinkedIn.