Event Type: Webinar
Date: 3/26/2026
Disconnected systems create missed revenue and unnecessary manual work. The new Vinoshipper & RedChirp integration closes the gaps between your e-commerce, club, POS, shipping, and customer communication systems.
During the session, attendees will learn six powerful ways to activate the integration, including:
- Powering 1:1 customer service
- Growing SMS lists through webchat and opt-in tools
- Communicating more effectively with club members
- Automating shipping notifications
- Leveraging AI-powered bulk messaging
- Tracking revenue with order attribution reporting
Thursday, March 26th @ 10:00am Pacific
National Direct Sales Report Webinar this Friday
Date: January 16, 2026
Time: 11am PST
Register: https://wineindustryadvisor.com/event/vinoshipper-2026-national-direct-sales-report/
Vinoshipper releases its 2026 National Direct Sales Report this Friday with a webinar and full report.
The data is clear: growth is no longer happening by chance. Wineries that invested in clubs saw better outcomes. Events drove engagement and loyalty. And producers who know their metrics are making smarter decisions because of it.
Join Friday's webinar for the key takeaways, then dig into the full report released the same day.Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two.
The 2026 National Direct Sales Survey takes about 10 minutes. Your responses help tell the story of what's really happening across the industry.
What we are measuring:
- Sales channel performance
- Shipping volumes and trends
- Compliance costs and challenges
- Consumer behavior shifts
- What's working in 2025
We'll combine your responses with transaction data from over 3,000 producers using Vinoshipper to create the most accurate picture of direct sales in the industry.
Survey closes December 7, 2025.
On January 15th, we'll host a webinar with Wine Industry Network to share our findings and publish the full report. The more producers who participate, the stronger the data becomes for all of us.
Event Type: Webinar
Date: 1/16/2026
Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance.
What you'll learn:
We'll analyze data from wineries, cideries, meaderies and distilleries combined with transaction data from over 3,000 producers to reveal:
- Sales channel performance across the industry
- Shipping volume trends and regional patterns
- Regulatory challenges
- How consumer behavior shifted in 2025
- What strategies worked (and what didn't)
About the report:
The 2026 National Direct Sales Report represents the most comprehensive look at direct sales in the wine industry. Built from survey responses and real transaction data, this report tells the story of what's actually happening across tasting rooms, wine clubs, and e-commerce channels.
Haven't taken the survey yet? The survey is open through December 7, 2025. Your anonymous responses strengthen the industry's understanding of direct sales trends. Take the survey now.
Event Type: Webinar
Date: 10/23/2025
A fast-paced overview of this year’s biggest releases and a high-level roadmap for what’s next. Hear from leaders across the organization, including our CEO.
Thursday, Oct 23, 2025 - 10:00am - 11:15am PST
Live Zoom Webinar
Event Type: Webinar
Date: 8/28/2025
Get ready for the holiday season with this comprehensive session! Join Michelle Ewart of ME Creative (Napa, CA) and the Vinoshipper team for essential marketing strategies and platform optimization tips. We'll cover holiday marketing best practices, plus crucial Vinoshipper setup items like cart functionality, creating compelling multi-packs and gift options, organizing your product catalog for maximum impact, and streamlining batch gift orders. Walk away with a complete roadmap for a successful holiday season.
Aug 28, 2025 10:00 am PT
9 proven strategies to maximize Your October, November, December revenue
October, November, and December (OND) are the biggest sales months of the year for your business, and if done right, not just for short-term gains. This is your prime window to capture new customers, increase average order value, and build relationships that carry into the new year.
For many beverage alcohol businesses, OND can represent 30–40% of annual sales. The reason? Peak holiday spending meets perfect timing, gatherings, corporate gifting, and a growing preference for wine purchases create a massive opportunity.
The businesses that win the season don’t just survive the rush, they plan ahead, market smart, and execute flawlessly.
1. Start early and build holiday momentum
While many of the sales will take place in OND, August and September are nearly the most important months as this is when your planning and preparations take place.
Suggested timeline:
August: Create strategy, attend Vinoshipper’s webinar, prep inventory, create holiday multipacks, update website
September: Launch holiday messaging, start early-bird email campaigns, highlight your harvest underway, create excitement
October: Begin promotions and holiday gifting reminders
November: Double down on holiday promotions, stay at the top of mind of your followers, remind them of your club benefits
December: “Last chance” ground shipping + expedited options, Local pickup, 2-day, and next-day shipping
Pro Tip: Offer early-bird discounts for orders before Thanksgiving to spread out fulfillment and reward early shoppers.
2. Sell more with multipacks and gift bundles
Multipacks solve the “What should I buy?” problem and increase average order value.
Bundle ideas:
Holiday Dinner Trio (white, red, dessert wine)
Local Partnership Packs (cider + artisan cheese, chocolate, or jam)
Experience Bundles (mead + tasting or event tickets)
Corporate Gift Sets (wine + branded glassware or accessories)
Sales tips:
Create gift guides by price using custom catalogs (“Under $50,” “$75–$150,” “Luxury $150+”)
Write descriptions that speak to the recipient (“For the dinner host,” “For your wine-curious friend”)
Place multipacks at the top of your online store for visibility
3. Create urgency with limited editions
Scarcity sells, especially during the holidays.
Ideas:
Limited-edition holiday labels or seasonal artwork
Small-batch reserve sets available only during OND
Vintage verticals for collectors
“Only 50 cases available” messaging + countdown timers
4. Turn holiday buyers into wine club members
The biggest win isn’t the one-time sale, it’s converting customers into year-round club members.
How:
Offer gift memberships (for a set term or ongoing)
Use your POS to capture customer data during busy tasting room days
Follow up in January with special events, virtual tastings, or member previews
Focus on education and experience, not just hard sell
5. Master holiday shipping logistics
Weather delays and carrier capacity can derail holiday deliveries, plan ahead.
Best practices:
Check destination weather before shipping
Communicate proactively about holds or delays
Offer local pickup options
Use your site’s announcement bar for shipping updates
6. Tap into corporate and group sales
B2B gifting can be a massive holiday revenue source.
Steps:
Create a dedicated Corporate Gifting page
Offer bulk order import for 20+ shipments
Emphasize your ability to handle multiple shipping addresses and professional packaging
Contact corporate clients by early September as they plan months ahead.
7. Optimize your website for holiday sales
Your website is your primary holiday salesperson, make it count.
Must-haves:
Holiday gift section above the fold
Multipacks prioritized in product listings
Mobile-friendly design + fast load speeds
Extra conversion boost:
Create dedicated landing pages for specific collections, using custom catalogs (“Holiday Wines Under $50,” “Corporate Gifts,” “Local Favorites”) so shoppers don’t have to scroll through your entire catalog.
8. Use smart, seasonal marketing campaigns
Marketing tools to use:
Email automation (Mailchimp) for targeted promotions
SMS alerts (SimpleText) for deadlines and new releases
Social media countdowns to shipping cutoffs
Early access for wine club members
Messaging tips:
Highlight real shipping deadlines
Showcase exclusive holiday products
Share behind-the-scenes content for authenticity
9. Prep your team and operations
A smooth holiday season requires back-end readiness.
Checklist:
Confirm inventory accuracy
Update email templates
Train staff on the POS
Test your entire ordering process on mobile
Bottom line: Win the holidays, win the year.
OND is your best chance to grow revenue and your customer base. With early preparation, compelling bundles, limited editions, and strategic follow-up, you can turn holiday buyers into loyal fans.
Want to learn exactly how to execute these strategies?
Join Vinoshipper’s Holiday Marketing Playbook Webinar on August 28th for a step-by-step guide.
The holidays are coming fast. Your competition is already preparing—make sure you’re ahead of them.
Windsor, CA – July 9, 2025 - Vinoshipper, the leading direct sales wine commerce platform, announced the launch of their POS 2.0, a major upgrade to its point-of-sale system featuring new tab management capabilities. This release marks a significant step in Vinoshipper’s evolution from a compliance and commerce provider to a fully integrated platform, giving wineries a unified solution for managing all sales channels.
Transforming tasting room operations
The centerpiece of POS 2.0 is tab management, which allows tasting room staff to open and manage multiple orders simultaneously. This functionality addresses a key challenge in busy tasting rooms by allowing staff to keep multiple orders open as guests add items over time, from initial tastings to bottles, merchandise, and more.
“The new multi-tab functionality is a game changer for our clients - giving them a fully integrated solution with all customer data in one place, at no additional cost.” said Steven Harrison, CEO of Vinoshipper.
Features in POS 2.0 include:
- Tabs: Open and manage multiple ongoing orders in real time, perfect for seated tastings and group visits.
- Multi-employee management: Assign unique PINs to team members for easy tracking of individual sales, tips, and club signups.
- Wine club management: Add new club memberships directly from an open tab at checkout. Existing members are automatically recognized by name, email, or phone number.
- Refreshed UI & streamlined hardware: A clean, intuitive UI with additional hardware options for receipt printers, cash drawers, and label printers.
What wineries need to know
The Vinoshipper POS app is free to use, with no fixed monthly fees and no additional software costs. It runs on iOS devices (iPad/iPhone) and integrates seamlessly with the broader Vinoshipper platform, including e-commerce, club, shipping, and compliance.
“If you’re using another POS and have been waiting for a reason to switch—this is it,” added Harrison.
Availability and Support
Vinoshipper POS 2.0 is available now in the Apple App Store for iOS 16 or later on iPhone and iPad.
Getting started
To help clients get started, Vinoshipper is hosting a live training session, "Crush Course: From Setup to Sale in POS 2.0," on Thursday, July 24, 2025, at 10am PST / 1pm EST.
To schedule a demo or learn how POS 2.0 fits into your current software setup, contact: customerservice@vinoshipper.com.
Vinoshipper announces SMS integration with SimpleTexting
Windsor, CA - December 5, 2024 Vinoshipper, the leading DTC and compliance platform for the beverage alcohol industry, today announced a new integration with SimpleTexting, North America's leader in compliant SMS beverage alcohol marketing. Developed in partnership with VinterActive, an industry leader in DTC wine marketing, this integration empowers businesses using the Vinoshipper platform to leverage powerful SMS messaging capabilities designed specifically for the industry.
"At Vinoshipper, we're constantly seeking innovative ways to help our clients build stronger relationships with their customers," said Terra Jane Albee, Director of Client Success at Vinoshipper.
"Our mission is to help any alcohol brand delight customers and grow sales with compliant text messaging," added Aylin Theodore, Partner Manager at SimpleTexting. "That's why we partnered with VinterActive to bring this solution to Vinoshipper clients."
This integration comes at an important time in the evolution of e-commerce communication. With SMS marketing demonstrating 98% open rates and response rates 7.5x higher than email, it has become an essential channel for customer engagement. For beverage alcohol businesses, where timely communications about allocations, special releases, and shipping updates are crucial, this integration provides a powerful new tool for growth.
The Vinoshipper-SimpleTexting integration includes:
- Real-time transactional texts like order receipts & shipping updates
- Pre-built segments to personalize & target SMS promotions
- Pre-built tools for growing opt-in SMS lists
- Fully customized for any alcohol brand
- Live expert support from SimpleTexting & VinterActive
The integration is now available for immediate installation at the VinterActive App Store. Learn more here: https://www.vinteractive.com/simpletexting-for-vinoshipper
About Vinoshipper
Vinoshipper is the leading DTC and compliance platform for the beverage alcohol industry. Providing integrated solutions for POS, club management, e-commerce, and shipping, Vinoshipper enables producers to sell and ship their products directly to consumers across the United States, making it the trusted choice for thousands of beverage alcohol producers nationwide. Visit vinoshipper.com to learn more.
About SimpleTexting
SimpleTexting is a text messaging platform providing businesses with a powerful yet user-friendly approach to text messaging. With capabilities for mass texting and one-on-one conversations all in one dashboard, SimpleTexting helps more than 17,000 customers drive more sales and meet customers’ needs faster. Visit simpletexting.com for more information.
About VinterActive
VinterActive LLC is a certified partner of SimpleTexting and Vinoshipper. A wine industry leader since 2002, VinterActive’s VinQuest™ Research has helped thousands of brands profit from the best practices of DTC wine marketing. VinterActive’s award-winning PreferencePro™ automated wine marketing system has generated millions of dollars of revenue for large and small wineries across the U.S. Visit vinteractive.com for more information.
Media Contact: Adrienne Harrison | Communications Manager | pr@vinoshipper.com
Event Type: Webinar
Date: 1/16/2025
Benchmarking growth & innovation across America’s beverage alcohol producers
Join Vinoshipper on January 16th for an in-depth presentation of the first comprehensive national study of America’s beverage alcohol producers. This webinar will combine real transaction data from over 3,000 Vinoshipper clients with fresh survey insights to provide an unprecedented view of direct sales trends, challenges, and opportunities across the industry.
Don’t miss this unique opportunity to gain valuable insights that can drive your direct sales strategy in 2025.
January 16, 2025 @ 11:00 am - 12:00 pm PST