Wine Industry Sales Education (WISE), the leading provider of Direct-to-Consumer (DTC) sales education, leadership coaching, and certification for the wine industry, today announced the launch of WISE Public Speaking Pathways, a new suite of live, practice-based public speaking courses developed in...

Event Type: Seminar

Location: Webinar

Date: 6/3/2021

Wineshipping is excited to co-host an exciting virtual conversation with Community Benchmark and the WISE Academy. Join founder John Keleher and member executive Nick Rood for a data-driven and lively conversation. In addition to discussing current trends and opportunities for growth, we will share...

As wineries across the country face softening tasting room conversion rates and increasing pressure on direct-to-consumer (DTC) sales, a new episode of Expert Talks: Wine Industry Insights highlights practical strategies from one of the industry’s leading DTC educators. InnoVint recently sat down...

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in...

In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to their members, through roadshow events and member travel, are winning sign-ups, sales, and loyalty in...

Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The...

vinSUITE has announced the full agenda and speaker lineup for the 3rd Annual Wine Club Symposium, the leading virtual event for winery professionals focused on driving wine club growth, boosting member retention, and leveraging AI in direct-to-consumer (DTC) operations. Taking place online on...

Event Type: Webinar

Location: Online

Date: 7/15/2025

This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value. Topics Include: State of the Industry – Wine Clubs Top 5 Customer...

Event Type: Seminar

Location: Webinar

Date: 3/12/2024

Traffic is likely to not be up this year, so what are you doing to make the most of the guests that are coming? In this session, get tips and tricks to help the team get more club signups, more sales conversions and higher average order sizes. Learn about tasting room best practices and ideas to...

Join Wineshipping on Thursday, June 3rd at 10:00am PT for… State of 2021: A Compass to Grow Direct-to-Consumer Sales Wineshipping is excited to co-host an exciting virtual conversation with Community Benchmark and the WISE Academy. Join founder John Keleher and member executive Nick Rood for a...