Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire...

The wizard behind the curtain. That has always been the image that comes to mind when I ask wine people about data from their distributors. We’ve made headway on pulling back the curtain on distributor data, thanks to our relationship with VIP (Vermont Information Processing) and our ability to...

What are the benefits and return on investment considerations for a trade promotion management platform like Tradeparency to manage your three-tier distribution profitability? Remove margin leaks instantly with automated claims processing you can use today to realize ROI fast. Get visibility on all...

What Does Centralized Pricing and Promotions Management Actually Look Like? See Now! If a global pandemic and material scarcity in the supply chain weren’t already a factor, the recently released State of the Wine Industry Report 2022 (SVB) clearly shows that changing industry trends are putting...

Perhaps you’ve seen the hype around ‘full-cycle’ promotions management and you’re wondering— what exactly does that mean? From managing depletion allowances and processing billbacks to steering distributor sales incentives for success, three-tier wineries and importers must focus beyond pricing...

With finance endlessly hunting and pecking for data while sales scrambles for approvals on their ‘gut’ guess for the best pricing models and incentives with a distributor, it’s no wonder that planning and executing successful promotions are often a WAG. The problem is – while you can get lucky or...

Are your three-tier pricing management tools and processes giving you the ability to price your wine and evaluate trade spending correctly? After all, tracking, optimizing, automating, and reporting on all your DAs, trade spending, and promotions is how you’ll stay competitive, protect your brand,...

It’s already 2022, but how your winery or import business approaches pricing and trade spend management might be stuck in Y2K. Good news. It’s not too late to resolve to update and repair your approach to depletion allowances, distributor incentives, and promotions to make this year the most...