Wine Club Retention Predict Churn Risk and Act Earlier Churn rarely starts with a cancellation. It starts with drift. What drift looks like • Stops opening emails • Engages less with releases • Buys less between shipments • Feels less connected while still “active” That is why...
Read MoreStop reacting to cancellations. A proactive strategy for spotting and saving at-risk wine club members before they leave. vinSUITE Blog Wine Club Retention Strategy: What to Do With At-Risk Members Wine club churn rarely starts with a cancellation. It starts earlier with small moments that don’t...
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Facebook/Meta: Turning Fans into Wine Club Members Expanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet powerful tools for wine club growth: Facebook. While platforms like TikTok and Instagram often grab attention, Facebook remains one of the most...
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Loyalty, Deconstructed: Small Moments, Big Retention What actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repeatable steps you can deploy without requiring bigger discounts or heavy lifting. In this replay,...
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Wine Club Symposium — Session 1 State of the Industry: Why Wine Clubs? Watch the full recording of vinSUITE’s opening keynote to see how leading wineries are growing clubs in a softer market—by reducing sign-up friction, making commitment flexible, and keeping members engaged between shipments. The...
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Connect with HipMaps at the Wine Sales Symposium in Santa Rosa on May 14, 2025. Learn about our two innovative mapping solutions specifically designed for wineries seeking to enhance visitor engagement and brand storytelling. First, custom-designed vineyard maps transform standard tastings into...
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January 15 th, 2025 — Wineries excel at delivering exceptional customer experiences, but keeping pace with modern communication trends can be challenging. Recognizing the need for seamless digital interactions, VinesOS, a trusted point-of-sale and commerce winery software provider, has partnered...
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